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Myeong Cheol Park
Myeong Cheol Park
Verified email at kaist.ac.kr
Title
Cited by
Cited by
Year
The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services
MK Kim, MC Park, DH Jeong
Telecommunications policy 28 (2), 145-159, 2004
16902004
The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services
MK Kim, MC Park, DH Jeong
Telecommunications policy 28 (2), 145-159, 2004
16902004
Mobile internet acceptance in Korea
JH Cheong, MC Park
Internet research, 2005
9382005
Use and gratifications of mobile SNSs: Facebook and KakaoTalk in Korea
YW Ha, J Kim, CF Libaque-Saenz, Y Chang, MC Park
Telematics and Informatics 32 (3), 425-438, 2015
2402015
Determinants of emerging-market bond spreads: Cross-country evidence
HG Min, DH Lee, C Nam, MC Park, SH Nam
Global Finance Journal 14 (3), 271-286, 2003
1172003
Mobile payment adoption in Korea: Switching from credit card
JH Cheong, MC Park, JH Hwang
BIENNIAL CONFERENCE 15, 1-22, 2004
1092004
The late take-off phenomenon in the diffusion of telecommunication services: network effect and the critical mass
BL Lim, M Choi, MC Park
Information economics and policy 15 (4), 537-557, 2003
1032003
Antecedents of customer satisfaction and customer loyalty for emerging devices in the initial market of Korea: An equity framework
YW Ha, MC Park
Psychology & Marketing 30 (8), 676-689, 2013
932013
Determinants of the intention to use Buy-Online, Pickup In-Store (BOPS): The moderating effects of situational factors and product type
E Kim, MC Park, J Lee
Telematics and Informatics 34 (8), 1721-1735, 2017
902017
The effects of service interactivity on the satisfaction and the loyalty of smartphone users
M Kim, Y Chang, MC Park, J Lee
Telematics and Informatics 32 (4), 949-960, 2015
872015
Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea
AP Oghuma, Y Chang, CF Libaque-Saenz, MC Park, JJ Rho
Telecommunications Policy 39 (8), 658-677, 2015
872015
A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective
YW Ha, MC Park, E Lee
Behaviour & Information Technology 33 (12), 1333-1346, 2014
652014
Mobile handset subsidy policy in Korea: Historical analysis and evaluation
H Kim, S Byun, M Park
Telecommunications Policy 28 (1), 23-42, 2004
562004
Mergers and acquisitions in the telecommunications industry: Myths and reality
MC Park, DH Yang, C Nam, YW Ha
Etri Journal 24 (1), 56-64, 2002
542002
The role of multidimensional switching barriers on the cognitive and affective satisfaction-loyalty link in mobile communication services: Coupling in moderating effects
MK Kim, MC Park, JH Park, J Kim, E Kim
Computers in Human Behavior 87, 212-223, 2018
502018
Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types
E Kim, CF Libaque-Saenz, MC Park
Service Business 13 (2), 305-338, 2019
482019
The effect of perceived risks and switching barriers on the intention to use smartphones among non-adopters in Korea
MK Kim, Y Chang, SF Wong, MC Park
Information Development 31 (3), 258-269, 2015
422015
Factors affecting the perceived usability of the mobile web portal services: comparing simplicity with consistency
J Lee, D Lee, J Moon, MC Park
Information Technology and Management 14 (1), 43-57, 2013
412013
A three-tier ICT access model for intention to participate online: a comparison of developed and developing countries
Y Chang, SF Wong, MC Park
Information Development 32 (3), 226-242, 2016
382016
Technological-level evaluation using patent statistics: model and application in mobile communications
I Cho, M Park
Cluster Computing 18 (1), 259-268, 2015
362015
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