Roderick J. Brodie

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Citations	28477	15702
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Linda D. HollebeekVilnius University, TalTech, Umea University, Lund University, & University of JohannesburgVerified email at evaf.vu.lt
Nicole E CovielloWilfrid Laurier UniversityVerified email at wlu.ca
Mark GlynnAssociate Professor, AUT UniversityVerified email at aut.ac.nz
Peter J DanaherProfessor of Marketing and Econometrics, Monash UniversityVerified email at monash.edu
Adam LindgreenProfessor og institutleder, Copenhagen Business SchoolVerified email at cbs.dk
Kaj StorbackaProfessor, Hanken School of EconomicsVerified email at hanken.fi
Victoria J (Vicki) LittleSenior lecturer, RMIT University VietnamVerified email at rmit.edu.vn
j scott armstrongThe Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
Suvi NenonenProfessor, Stockholm School of EconomicsVerified email at hhs.se
Linda D PetersUniverstiy of nottinghamVerified email at nottingham.ac.uk
Maureen Benson-ReaAssociate Professor at the University of AucklandVerified email at auckland.ac.nz
Wesley J. JohnstonCBIM RoundTable Professor of Marketing, Georgia State UniversityVerified email at gsu.edu
Anca E CretuPhD cand.Verified email at nottingham.ac.uk
Jodie ConduitProfessor of Marketing, University of AdelaideVerified email at adelaide.edu.au
Christoph F. BreidbachBusiness School, The University of QueenslandVerified email at business.uq.edu.au
Prof Heidi WinklhoferNottingham University Business SchoolVerified email at nottingham.ac.uk
Robert A. Davisdrrobertdavis.com and Massey UniversityVerified email at massey.ac.nz
Jaqueline PelsUniversidad Torcuato Di TellaVerified email at utdt.edu
Sajeev VarkiAssociate Professor, University of South FloridaVerified email at usf.edu
Gregory J BrushAssociate Professor, University of Western AustraliaVerified email at uwa.edu.au

Roderick J. Brodie

Department of Marketing University of Auckland Business School

Verified email at auckland.ac.nz

Branding and Relationships Service Management and Engagement Theorizing in Marketing


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Customer engagement: Conceptual domain, fundamental propositions, and implications for research RJ Brodie, LD Hollebeek, B Jurić, A Ilić Journal of service research 14 (3), 252-271, 2011	4398	2011
Consumer engagement in a virtual brand community: An exploratory analysis RJ Brodie, A Ilic, B Juric, L Hollebeek Journal of business research 66 (1), 105-114, 2013	3944	2013
Consumer brand engagement in social media: Conceptualization, scale development and validation LD Hollebeek, MS Glynn, RJ Brodie Journal of interactive marketing 28 (2), 149-165, 2014	2981	2014
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective AE Cretu, RJ Brodie Industrial marketing management 36 (2), 230-240, 2007	1521	2007
Measuring the quality of relationships in consumer services: an empirical study K Roberts, S Varki, R Brodie European Journal of marketing, 2003	1340	2003
How firms relate to their markets: an empirical examination of contemporary marketing practices NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston Journal of marketing 66 (3), 33-46, 2002	847	2002
Investigating the service brand: A customer value perspective RJ Brodie, JRM Whittome, GJ Brush Journal of business research 62 (3), 345-355, 2009	767	2009
Actor engagement as a microfoundation for value co-creation K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen Journal of business research 69 (8), 3008-3017, 2016	757	2016
Towards a paradigm shift in marketing? An examination of current marketing practices RJ Brodie, NE Coviello, RW Brookes, V Little Journal of marketing management 13 (5), 383-406, 1997	662	1997
Understanding contemporary marketing: development of a classification scheme NE Coviello, RJ Brodie, HJ Munro Journal of Marketing management 13 (6), 501-522, 1997	518	1997
An investigation of marketing practice by firm size NE Coviello, RJ Brodie, HJ Munro Journal of business venturing 15 (5-6), 523-545, 2000	496	2000
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory? RJ Brodie, MS Glynn, V Little Marketing theory 6 (3), 363-379, 2006	401	2006
Beyond virtuality: from engagement platforms to engagement ecosystems C F. Breidbach, R Brodie, L Hollebeek Managing Service Quality 24 (6), 592-611, 2014	376	2014
Consumer evaluations of brand extensions: Further empirical results L Sunde, RJ Brodie International Journal of Research in Marketing 10 (1), 47-53, 1993	362	1993
Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston Journal of interactive marketing 21 (1), 2-21, 2007	359	2007
The influence of involvement on purchase intention for new world wine LD Hollebeek, SR Jaeger, RJ Brodie, A Balemi Food Quality and Preference 18 (8), 1033-1049, 2007	337	2007
Engagement platforms in the sharing economy: conceptual foundations and research directions CF Breidbach, RJ Brodie Journal of Service Theory and Practice 27 (4), 761-777, 2017	283	2017
Resource integration M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ... Marketing Theory 12 (2), 201-205, 2012	278	2012
Contemporary marketing practices of consumer and business‐to‐business firms: how different are they? NE Coviello, RJ Brodie Journal of Business & Industrial Marketing 16 (5), 382-400, 2001	277	2001
Strategic drivers, anticipated and unanticipated outcomes of customer engagement LD Hollebeek, J Conduit, RJ Brodie Journal of Marketing Management 32 (5-6), 393-398, 2016	246	2016

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