Roderick J. Brodie
Roderick J. Brodie
Department of Marketing University of Auckland Business School
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Cited by
Cited by
Customer engagement: Conceptual domain, fundamental propositions, and implications for research
RJ Brodie, LD Hollebeek, B Jurić, A Ilić
Journal of service research 14 (3), 252-271, 2011
Consumer engagement in a virtual brand community: An exploratory analysis
RJ Brodie, A Ilic, B Juric, L Hollebeek
Journal of business research 66 (1), 105-114, 2013
Consumer brand engagement in social media: Conceptualization, scale development and validation
LD Hollebeek, MS Glynn, RJ Brodie
Journal of interactive marketing 28 (2), 149-165, 2014
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
AE Cretu, RJ Brodie
Industrial marketing management 36 (2), 230-240, 2007
Measuring the quality of relationships in consumer services: an empirical study
K Roberts, S Varki, R Brodie
European Journal of marketing, 2003
How firms relate to their markets: an empirical examination of contemporary marketing practices
NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston
Journal of marketing 66 (3), 33-46, 2002
Investigating the service brand: A customer value perspective
RJ Brodie, JRM Whittome, GJ Brush
Journal of business research 62 (3), 345-355, 2009
Actor engagement as a microfoundation for value co-creation
K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen
Journal of business research 69 (8), 3008-3017, 2016
Towards a paradigm shift in marketing? An examination of current marketing practices
RJ Brodie, NE Coviello, RW Brookes, V Little
Journal of marketing management 13 (5), 383-406, 1997
Understanding contemporary marketing: development of a classification scheme
NE Coviello, RJ Brodie, HJ Munro
Journal of Marketing management 13 (6), 501-522, 1997
An investigation of marketing practice by firm size
NE Coviello, RJ Brodie, HJ Munro
Journal of business venturing 15 (5-6), 523-545, 2000
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
RJ Brodie, MS Glynn, V Little
Marketing theory 6 (3), 363-379, 2006
Beyond virtuality: from engagement platforms to engagement ecosystems
C F. Breidbach, R Brodie, L Hollebeek
Managing Service Quality 24 (6), 592-611, 2014
Consumer evaluations of brand extensions: Further empirical results
L Sunde, RJ Brodie
International Journal of Research in Marketing 10 (1), 47-53, 1993
Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance
RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston
Journal of interactive marketing 21 (1), 2-21, 2007
The influence of involvement on purchase intention for new world wine
LD Hollebeek, SR Jaeger, RJ Brodie, A Balemi
Food Quality and Preference 18 (8), 1033-1049, 2007
Engagement platforms in the sharing economy: conceptual foundations and research directions
CF Breidbach, RJ Brodie
Journal of Service Theory and Practice 27 (4), 761-777, 2017
Resource integration
M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ...
Marketing Theory 12 (2), 201-205, 2012
Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?
NE Coviello, RJ Brodie
Journal of Business & Industrial Marketing 16 (5), 382-400, 2001
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
LD Hollebeek, J Conduit, RJ Brodie
Journal of Marketing Management 32 (5-6), 393-398, 2016
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