Jesus Garcia-Madariaga

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MARIA FRANCISCA BLASCO LOPEZUniversidad Complutense de MadridVerified email at ucm.es
Nuria Recuero Virto (ORCID: 0000-00...Universidad Complutense de Madrid (ROR 02p0gd045)Verified email at ucm.es
JOAQUIN SANCHEZ HERRERAProfessor of Marketing and AdvertisingVerified email at ucm.es
Ingrit Moya BurgosUniversidad Complutense de MadridVerified email at ucm.es
Joaquin Aldas-ManzanoUniversitat de Valencia - IvieVerified email at uv.es
TERESA PINTADO BLANCOUniversidad Complutense de MadridVerified email at ucm.es
Diana Gavilan, Ph.D. (orcid 0000-000...Senior Lecturer / Profesor Titular de Marketing (Universidad Complutense de Madrid)Verified email at ucm.es
Enrique Herrera-ViedmaProfessor of Computer Science and Artificial Intelligence, Spain, University of GranadaVerified email at decsai.ugr.es
Miguel Angel Sastre CastilloUniversidad Complutense de MadridVerified email at ucm.es
Ramón Alberto CarrascoProfesor, Universidad Complutense de MadridVerified email at ucm.es
Carmen ValorICADE; Universidad Pontificia Comillas; Instituto de Investigación TecnológicaVerified email at comillas.edu
Jose L. Ruiz-AlbaProfessor of Marketing. Research & Knowledge Exchange Leader School of Management & MarketingVerified email at westminster.ac.uk
ANA PEDREÑO SANTOSProf. Dr. Universidad Complutense de MadridVerified email at ucm.es
Carolina AfonsoProfessor at ISEG (Lisbon School of Economics and Management), Universidade de LisboaVerified email at iseg.ulisboa.pt
Helena Martins GonçalvesISEGVerified email at iseg.ulisboa.pt
Cristina Olarte PascualProfessor of Marketing, Universidad de La RiojaVerified email at unirioja.es
Eva Reinares-Lara [ORCID: 0000-000...Universidad Rey CarlosVerified email at urjc.es
Rosario García CruzProfesor Titular, Universidad de SevillaVerified email at us.es
Jose Luis MatarranzProfesor Dirección Comercial y Proyectos TecnológicosVerified email at ucm.es
Manuela Saco VázquezProfesor de Marketing, Universidad CEU San PabloVerified email at ceu.es

Jesus Garcia-Madariaga

Profesor Universidad Complutense de Madrid

Verified email at ucm.es

Customer Value Tourism Neuromarketing CSR Green Marketing


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Marketing turístico. P Kotler, J García de Madariaga Miranda, J Flores Zamora, JT Bowen, ... PEARSON EDUCATIVA, SA, 2011	967	2011
Principios de marketing Á Esteban Madrid: esic 2, Esic Editorial, 2006	680	2006
Principios de marketing ÁE Talaya Esic Editorial, 2008	672	2008
Nuevas tendencias en comunicación estratégica TP Blanco, JS Herrera ESIC Editorial, 2014	333	2014
Diccionario de dirección de empresas y marketing M Sastre España: Ecobook, 2009	251*	2009
Principios de Marketing A Esteban Talaya, J García de Madariaga, MJ Narros Gonzalez, ... Madrid, España. ESIC, 1997	133	1997
Gamification and online consumer decisions: Is the game over? S Tobon, JL Ruiz-Alba, J García-Madariaga Decision Support Systems 128, 113167, 2020	131	2020
Marketing del Turismo Cultural J Recuero Virto, N. Blasco, F. García-Madariaga Esic, 2016	106*	2016
Residents' attitude as determinant of tourism sustainability: The case of Trujillo MFB López, NR Virto, JA Manzano, J García-Madariaga Journal of Hospitality and Tourism Management 35, 36-45, 2018	104	2018
Stakeholders management systems: Empirical insights from relationship marketing and market orientation perspectives J Garcia de Madariaga, C Valor Journal of Business Ethics 71 (4), 425-439, 2007	103	2007
Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry J Garcia-Madariaga, F Rodriguez-Rivera Spanish Journal of Marketing ESIC 21 (1 (S1)), 39-53, 2017	95	2017
Evolución del marketing hacia la gestión orientada al valor del cliente: revisión y análisis LM Valenzuela Fernández, J García de Madariaga Miranda, ... Theoria 15 (2), 2006	82	2006
Do isolated packaging variables influence consumers' attention and preferences? J García-Madariaga, B López, M Francisca, IM Burgos, NR Virto Physiology & Behavior, 2018	64	2018
Orientación al valor del cliente y las nuevas métricas de marketing. Revisión y análisis LM Valenzuela, J Garcia de Madariaga, MF Blasco Panorama Socioeconómico 25 (34), 70-74, 2007	55	2007
Corporate social responsibility and the classical theory of the firm: Are both theories irreconcilable? J García-de-Madariaga, F Rodríguez-de-Rivera-Cremades Innovar 20 (37), 5-19, 2010	52	2010
The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence S Tobon, J García-Madariaga Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 748-767, 2021	50	2021
La gestión del valor de la cartera de clientes y su efecto en el valor global de la empresa: diseño de un modelo explicativo como una herramienta para la toma de decisiones … JG de Madariaga Miranda UNIVERSIDAD COMPLUTENSE DE MADRID, 2007	43*	2007
C. Makens, J.(2011) P Kotler, J García de Madariaga, J Flores, J T Bowen Marketing turístico, 0	36*
Green consumer segmentation: managerial and environmental implications from the perspective of business strategies and practices C Afonso, D Gavilan, J García-Madariaga, HM Gonçalves Sustainability in Innovation and Entrepreneurship: Policies and Practices …, 2018	34*	2018
The importance of rewards in the management of multisponsor loyalty programmes PR Lara, JG De Madariaga Journal of Database Marketing & Customer Strategy Management 15, 37-48, 2007	32	2007

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