| Consumers’ responses to public figures’ transgression: Moral reasoning strategies and implications for endorsed brands JS Lee, DH Kwak Journal of Business Ethics 137 (1), 101-113, 2016 | 120 | 2016 |
| Effects of Sport Event Satisfaction on Team Identification and Revisit Intent. JS Lee, JH Kang Sport Marketing Quarterly 24 (4), 2015 | 115 | 2015 |
| Athletes’ transgressions and sponsor evaluations: A focus on consumers’ moral reasoning strategies JS Lee, DH Kwak, D Moore Journal of Sport Management 29 (6), 672-687, 2015 | 100 | 2015 |
| Coping with athlete endorsers’ immoral behavior: Roles of athlete identification and moral emotions on moral reasoning strategies JS Lee, DH Kwak, JR Braunstein-Minkove Journal of Sport Management 30 (2), 176-191, 2016 | 98 | 2016 |
| Can winning take care of everything? A longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser JS Lee, DH Kwak Sport Management Review 20 (3), 261-272, 2017 | 37 | 2017 |
| Cultural cognition and endorser scandal: Impact of consumer information processing mode on moral judgment in the endorsement context JS Lee, DH Kwak, RP Bagozzi Journal of Business Research 132, 906-917, 2021 | 28 | 2021 |
| Does your left hand know what your right hand is doing? Impacts of athletes’ pre-transgression philanthropic behavior on consumer post-transgression evaluation JS Lee, K Babiak Sport Management Review 22 (4), 553-565, 2019 | 28 | 2019 |
| Athlete scandals and endorsement marketing: Research trends and introduction to topics DH Kwak, JS Lee, S Chan-Olmsted Journal of Global Sport Management 3 (2), 99-106, 2018 | 27 | 2018 |
| The impact of hedonic and meaningful messages on sport consumers’ responses to athlete foundations: a focus on fan identification level W Jang, D Kim, JS Lee, DL Wann Communication & Sport 8 (3), 346-363, 2020 | 23 | 2020 |
| Meaningful vs. hedonic consumption: The effects of elevation on online sharing and information searching behaviors WE Jang, JS Lee, DH Kwak, YJ Ko Telematics and Informatics 45, 101298, 2019 | 21 | 2019 |
| Ad-evoked illusory judgments in fantasy sports participation: Effects of customization level and expert information DH Kwak, JS Lee, JE Mahan Journal of Sport Management 27 (5), 393-406, 2013 | 18 | 2013 |
| Th e Eff ect of Attribution on Athlete Scandals: Consumer Responses Toward Scandalized Athletes and Endorsements D Kim, YJ Ko, JS Lee, S Sato Sport marketing quarterly 29 (4), 269-281, 2020 | 15 | 2020 |
| Allegations of sexual misconduct: A view from the observation deck of power distance belief SS Jain, JS Lee Journal of Business Ethics 175, 391-410, 2022 | 12 | 2022 |
| Impact of core and peripheral service satisfaction on team identification and revisit intention: A comparison of Minor and Major League Ice Hockey Y Kim, E Rogol, JS Lee Journal of Global Sport Management 7 (1), 158-180, 2022 | 11 | 2022 |
| Competitive environments in fantasy sports gaming: Effects of entry fees and rewards on opposition quality and league sorting BM Mills, DH Kwak, JS Lee, WY Lee International Gambling Studies 14 (1), 161-180, 2014 | 10 | 2014 |
| Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements D Kim, JS Lee, W Jang, YJ Ko International journal of sports marketing and sponsorship 23 (3), 465-484, 2022 | 9 | 2022 |
| 스포츠 소비자의 독특성 욕구와 대리적 노스탤지어가 제품의 가치지각, 만족도, 재구매의도에 미치는 영향: MZ 세대의 뉴트로 스포츠 제품 소비를 중심으로 강준혁， 정윤지， 이준성 한국스포츠산업경영학회지 26 (4), 21-48, 2021 | 9 | 2021 |
| Guest editor's introduction: Experimental research in sport consumer behavior YJ Ko, JS Lee Sport Marketing Quarterly 27 (4), 218-220, 2018 | 8 | 2018 |
| Athlete Endorser's Transgression and Sport Consumer's Moral Reasoning Strategy: Moral Coupling and Boundary Conditions JS Lee University of Michigan, 2015 | 6 | 2015 |
| The impact of COVID-19 crisis on major spectator sport industry in the US and South Korea: challenges and outlook S Cho, NR Shin, DH Kwak, ACH Kim, WS Jang, JS Lee, YJ Ko Journal of Global Sport Management 8 (4), 903-927, 2023 | 5 | 2023 |
Dae Hee KwakAssociate Professor of Sport Management, University of MichiganVerified email at umich.edu
