| Effective destination advertising: Matching effect between advertising language and destination type J Byun, SCS Jang Tourism Management 50, 31-40, 2015 | 123 | 2015 |
| Topic modeling of online accommodation reviews via latent dirichlet allocation I Sutherland, Y Sim, SK Lee, J Byun, K Kiatkawsin Sustainability 12 (5), 1821, 2020 | 55 | 2020 |
| Can signaling impact customer satisfaction and behavioral intentions in times of service failure?: Evidence from open versus closed kitchen restaurants J Byun, S Jang Journal of Hospitality Marketing & Management 28 (7), 785-806, 2019 | 45 | 2019 |
| " To compare or not to compare?": Comparative appeals in destination advertising of ski resorts J Byun, SCS Jang Journal of Destination Marketing & Management 10, 143-151, 2018 | 38 | 2018 |
| Open kitchen vs closed kitchen: does kitchen design affect customers’ causal attributions of the blame for service failures? J Byun, SC Jang International Journal of Contemporary Hospitality Management 30 (5), 2214-2229, 2018 | 35 | 2018 |
| Effective promotions for membership subscriptions and renewals to tourist attractions: Discount vs. bonus J Byun, SCS Jang Tourism Management 50, 194-203, 2015 | 19 | 2015 |
| Designing effective advertising by matching advertising contents and language with tourists’ travel motivation J Byun 관광연구저널 32 (10), 103-114, 2018 | | 2018 |
