| Past, present and future of virtual tourism- a literature review VS Warrier L, Bolia B, Mehta S International Journal of Information Management Data Insights 2 (2), 100085, 2022 | 133 | 2022 |
| Cognitive dissonance: a review of causes and marketing implications B Bolia, S Jha, MK Jha Researchers World 7 (2), 63, 2016 | 38 | 2016 |
| Cognitive dissonance: A Study of Post-purchase Behavior of Consumers in the Context of Financial Products B Bolia, S Jha, MK Jha International Journal of Innovative Research and Development 5 (3), 148-153, 2016 | 8 | 2016 |
| Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth U Zaman, B Bolia, M Anjam Cogent Business & Management 8 (1), 1945426, 2021 | 4 | 2021 |
| Understanding Cognitive Dissonance of Indian Customers for Financial Products: A Multi-Dimensional Scale Development Approach B Bolia, S Jha, MK Jha Indian Journal of Finance and Banking 4 (1), 20-32, 2020 | 4 | 2020 |
| Go Pure: Transitioning from a Regional to a National Brand W36155 - Ivey Business Publishing, 1-10, 2024 | | 2024 |
| A study of cognitive dissonance and its impact on word of mouth in the context of financial products. http://hdl.handle.net/10603/472387 B Bolia, S Jha, M Jha Shodhganga, 2018 | | 2018 |
Prof. Sumi JhaProfessor, IIM MumbaiVerified email at iimmumbai.ac.in
