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Sandipan Sen
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Affective and cognitive antecedents of customer loyalty towards e-mail service providers
S Kumar Ranganathan, V Madupu, S Sen, J R. Brooks
Journal of Services Marketing 27 (3), 195-206, 2013
1272013
The moderating effect of personality traits on attitudes toward advertisements: A contingency framework.
SD Myers, S Sen, A Alexandrov
Management & Marketing 5 (3), 2010
1062010
The effect of environmental uncertainty, information quality, and collaborative logistics on supply chain flexibility of small manufacturing firms in India
V Nagarajan, K Savitskie, S Ranganathan, S Sen, A Alexandrov
Asia Pacific Journal of Marketing and Logistics 25 (5), 784-802, 2013
742013
Instructor-made videos as a learner scaffolding tool
G Pan, S Sen, DA Starrett, CJ Bonk, ML Rodgers, M Tikoo, DV Powell
MERLOT Journal of Online Learning and Teaching 8 (4), 2012
712012
CSR and job satisfaction: Role of CSR importance to employee and procedural justice
F Murshed, S Sen, K Savitskie, H Xu
Journal of Marketing Theory and Practice 29 (4), 518-533, 2021
372021
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
S Myers, S Sen, H Syrdal, P Woodroof
Journal of Marketing Theory and Practice, 1- 18, 2022
312022
Supplier partnerships, information quality, supply chain flexibility, supply chain integration and organisational performance: the Indian story
N Vivek, S Sen, K Savitskie, SK Ranganathan, S Ravindran
International Journal of Integrated Supply Management 6 (2), 181-199, 2011
312011
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
HA Syrdal, S Myers, S Sen, PJ Woodroof, WC McDowell
Journal of Business Research 163, 1-11, 2023
282023
RFID in operations and supply chain management: research and applications
T Blecker
Erich Schmidt Verlag GmbH & Co KG, 2008
272008
The impact of visual structure complexity on ad liking, elaboration and comprehension
V Madupu, S Sen, S Ranganathan
Marketing Management Journal 23 (2), 58-70, 2013
232013
Examining charitable donation process in South India: role of gender
SK Ranganathan, S Sen
International Journal of Nonprofit and Voluntary Sector Marketing 17 (2 …, 2012
222012
Strategic flexibility in small firms
S Sen, K Savitskie, RV Mahto, S Kumar, D Khanine
Journal of Strategic Marketing, 2022
192022
If it ain’t broke, don’t fix it? Indian manufacturing SMEs’ quest for strategic flexibility
S Sen, K Savitskie, RV Mahto, S Kumar, D Khanine
Journal of Business Research 143 (April), 27-35, 2022
172022
Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context
S Myers, HA Syrdal, RV Mahto, SS Sen
Technological Forecasting & Social Change, 2023
132023
Attracting the millennial customer: the case of food trucks
S Kraus, S Sen, K Savitskie, SK Kumar, J Brooks
British Food Journal 124 (13), 165-182, 2022
132022
Internet of Things (IoT) and entrepreneurship education: opportunities and challenges
RV Mahto, W McDowell, S Sen, S Ahluwalia
Annals of Entrepreneurship Education and Pedagogy–2018, 162-186, 2018
122018
Classroom ready teaching moments
DJ Whalen, KK Coker
Marketing Education Review 27 (2), 119-123, 2017
102017
This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship
T Tran, S Sen, E Van Steenburg
Journal of Consumer Marketing, 2023
92023
Food truck marketing: Factors that impact value creation
S Sen, K Savitskie, S Ranganathan, JR Brooks
Society for Marketing Advance Proceeding 2, 56-57, 2014
72014
Convenient = competitive? How Brick-And-Mortar Retailers can cope with Online Competition
SS Sen, A Alexandrov, S Jha, WC McDowell, E Babakus
Review of Managerial Science, 2022
62022
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