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Dr. Riaz Hussain Soomro
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Product Line Extension: A Successful Marketing Strategy to Limit Market Cannibalization in a Therapeutic Segment
RH Soomro, A Mushtaq
Interdisciplinary Journal of Contemporary Research in Business 3 (10), 450, 2012
234*2012
Effectiveness of online digital media advertising as a strategic tool for building brand sustainability: Evidence from FMCGs and services sectors of Pakistan
RR Ahmed, D Streimikiene, G Berchtold, J Vveinhardt, ZA Channar, ...
Sustainability 11 (12), 3436, 2019
612019
Smartphone use and academic performance of university students: a mediation and moderation analysis
RR Ahmed, F Salman, SA Malik, D Streimikiene, RH Soomro, MH Pahi
Sustainability 12 (1), 439, 2020
492020
Motives and role of religiosity towards consumer purchase behavior in western imported food products
F Bukhari, S Hussain, RR Ahmed, D Streimikiene, RH Soomro, ...
Sustainability 12 (1), 356, 2020
222020
Assessment of entrepreneurial traits and small-firm performance with entrepreneurial orientation as a mediating factor
T Imran, RR Ahmed, D Streimikiene, RH Soomro, V Parmar, J Vveinhardt
Sustainability 11 (19), 5301, 2019
182019
Comparative Analysis of Depression among Housewives and Working Women in Bilal Colony of Kornagi Area Karachi
RH Soomro, F Riaz, S Naved, FH Soomro
Interdisciplinary Journal of Contemporary Research in Business 3 (11), 354-359, 2012
182012
Guerrilla marketing trends for sustainable solutions: Evidence from SEM-based multivariate and conditional process approaches
RR Ahmed, JA Qureshi, D Štreimikienė, J Vveinhardt, RH Soomro
Journal of Business Economics and Management 21 (3), 851-871, 2020
162020
Servant leadership improves the knowledge sharing behavior of employees: A case of higher education sector in Pakistan
H Amin, F Ahmed, RH Soomro
Journal Etikonomi. 17 (1), 2019
112019
Determinig the Size of Thresholds of Small and Medium Enterprises Definition
RH Soomro, F Aziz
International Journal of Management, IT and Engineering 5 (1), 63-71, 2015
102015
Antecedents of symmetry in physicians’ prescription behavior: evidence from SEM-based multivariate approach
RR Ahmed, ZA Channar, RH Soomro, J Vveinhardt, D Streimikiene, ...
Symmetry 10 (12), 721, 2018
92018
IMPACT OF ECONOMIC GLOBALIZATION ON UNEMPLOYMENT: GLOBAL AND NATIONAL PERSPECTIVE
RH Soomro, SM Nasar-ul-eman, F Aziz
Interdisciplinary Journal of Contemporary Research in Business 3 (Issue 12 …, 2012
82012
Analyzing Performance of Islamic and Conventional Funds Listed In Karachi Stock Exchange
SF Ahmed, RH Soomro
KASBIT business journal 10 (1), 6-30, 2017
72017
The mediating role of organizational cynicism in causing work alienation in higher educational institutions
T Yawer, RH Soomro, S Rashid
Journal of Business Strategies 13 (1), 89-108, 2019
62019
Contrarian strategy after testing overreaction hypothesis in cement sector companies listed in Karachi Stock Exchange
RH Soomro, SF Ahmed, H Husain
Journal of Advanced Management Science 4 (3), 2016
62016
Analysis of Economic and Technological Strategic Factors Affecting the Performance of Small and Medium Enterprises of Apparel Sector in Pakistan
RH Soomro, F Aziz
IBT Journal of Business Studies 10 (2), 160-167, 2014
32014
E-Banking Customer Satisfaction and Loyalty: Evidence from Serial Mediation through Modified ES-QUAL Model and Second-Order PLS-SEM
RR Ahmed, D Streimikiene, ZA Channar, RH Soomro, J Streimikis
Engineering Economics 32 (5), 407-421, 2021
22021
Development of Small and Medium Enterprises During Post Nationalization Period in Pakistan: Issues, Challenges and Remedies
RH Soomro, F Aziz
International Journal of Research in Social Sciences 5 (1), 66-78, 2015
22015
Development of Small and Medium Enterprises During Pre Nationalization Period in Pakistan: Issues, Challenges and Remedies
RH Soomro, F Aziz
International Journal of Physical and Social Sciences 5 (1), 223-240, 2015
22015
Analysis of Small and Medium Enterprises’ Definition: National and International Perspective
RH Soomro, F Aziz
International Journal of Physical and Social Sciences 5 (1), 241-254, 2015
22015
Analysis of Characteristics of Small and Medium Enterprises of Apparel Sector in Pakistan
RH Soomro, F Aziz
International Journal of Management, IT and Engineering 5 (1), 72-89, 2015
12015
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Articles 1–20