Svetla Trifonova Marinova
Svetla Trifonova Marinova
Professor of International Business and International Marketing, Aalborg University
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Cited by
Cited by
International Business: European Edition
MR Czinkota, IA Ronkainen, MH Moffett, S Marinova, M Marinov
John Wiley & Sons., 2009
SME international business models: The role of context and experience
J Child, L Hsieh, S Elbanna, J Karmowska, S Marinova, P Puthusserry, ...
Journal of World Business 52 (5), 664-679, 2017
The role of contextual combinations in the globalization of Chinese firms
J Child, S Marinova
Management and organization review 10 (3), 347-371, 2014
Exploitative and exploratory innovations in emerging economies: The role of realized absorptive capacity and learning intent
Z Khan, YK Lew, S Marinova
International business review 28 (3), 499-512, 2019
A multidimensional perspective of SME internationalization speed: The influence of entrepreneurial characteristics
L Hsieh, J Child, R Narooz, S Elbanna, J Karmowska, S Marinova, ...
International Business Review 28 (2), 268-283, 2019
Internationalisation and risk: Literature review, integrative framework and research agenda
J Eduardsen, S Marinova
International Business Review 29 (3), 101688, 2020
Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania
D Petrovici, S Marinova, M Marinov, N Lee
International Marketing Review 24 (5), 539-562, 2007
Ethics and international marketing: Research background and challenges
M Carrigan, S Marinova, I Szmigin
International Marketing Review 22 (5), 481-493, 2005
Marketing approaches in Bulgaria
M Marinov, T Cox, GJ Avlonitis, T Kouremenos
European Journal of Marketing 27 (11-12), 34-46, 1993
Dynamic embeddedness in Chinese firm internationalization
C Lattemann, I Alon, F Spigarelli, ST Marinova
Thunderbird International Business Review 59 (4), 547-559, 2017
Institutional field for outward foreign direct investment: a theoretical extension?
S Marinova, J Child, M Marinov
Institutional theory in international business and management, 233-261, 2012
Marketing in the emerging markets of Islamic countries
M Marinov
Springer, 2006
Marketing implications of communist ideological legacy in culture in the context of Central and Eastern Europe: a comparison of Bulgaria, Romania, and Ukraine
MA Marinov, ST Marinova, LA Manrai, AK Manrai
Journal of Euromarketing 11 (1), 7-35, 2002
Foreign direct investment in Central and Eastern Europe
ST Marinova
Routledge, 2018
Inducing the internationalisation of family manufacturing firms from a transition context
S Marinova, M Marinov
European Business Review 29 (2), 181-204, 2017
Evolution of firm-and country-specific advantages and disadvantages in the process of Chinese firm internationalization
S Marinova, J Child, M Marinov
Dynamics of globalization: Location-specific advantages or liabilities of …, 2011
Empirical studies on legitimation strategies: A case for international business research extension
RV Turcan, S Marinova, M Bakhtiar Rana
Institutional Theory in International Business and Management, 425-470, 2012
Internationalization of emerging economies and firms
MA Marinov, ST Marinova
Internationalization of emerging economies and firms, 1-14, 2012
Human capital in the entrepreneurship ecosystem
A Østergaard, ST Marinova
International Journal of Entrepreneurship and Small Business 35 (3), 371-390, 2018
Market-seeking motives and market-related promises and actions in foreign direct investment privatization in Central and Eastern Europe
ST Marinova, MA Marinov, A Yaprak
Journal of East-West Business 10 (1), 7-41, 2004
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