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Dana E. Harrison
Dana E. Harrison
Department of Management and Marketing - East Tennessee State University
Verified email at etsu.edu - Homepage
Title
Cited by
Cited by
Year
Business ethics, corporate social responsibility, and brand attitudes: An exploratory study
OC Ferrell, DE Harrison, L Ferrell, JF Hair
Journal of Business Research 95, 491-501, 2019
2452019
The use of technology in direct-selling marketing channels: Digital avenues for dynamic growth
DE Harrison, JF Hair
Journal of Marketing Channels 24 (1-2), 39-50, 2017
382017
Marketing Research in the 21st Century: Opportunities and Challenges
JF Hair, DE Harrison, J Risher
Brazilian Journal of Marketing 17 (5), 666, 2018
302018
Corporate Social Responsibility and Business Ethics: Conceptualization, Scale Development and Validation
DE Harrison, OC Ferrell, L Ferrell, J Hair
Journal of Product and Brand Management, 2019
152019
Customer relationship management technology: bridging the gap between marketing education and practice
DE Harrison, H Ajjan
Journal of Marketing Analytics, 1-15, 2019
142019
Data quality assurance begins before data collection and never ends: What Marketing researchers absolutely need to remember
Z Moore, DE Harrison, J Hair
International Journal of Market Research 63 (6), 693-714, 2021
112021
DESIGN FOR TOUGHNESS IN POLYMERS. 2: ENVIRONMENTAL STRESS CORROSION OF CHEMICALLY RESISTANT POLYESTER RESINS AND GLASS REINFORCED LAMINATES
GP Marshall
111982
Essentials of Marketing Analytics, 1e
F Joseph, DE Harrison, H Ajjan
McGraw Hill Education, 2021
82021
Understanding the impact of information quality on customer relationship management
DE Harrison
82016
Last mile non-delivery: consumer investment in last mile infrastructure
JJ Risher, DE Harrison, SA LeMay
Journal of Marketing Theory and Practice 28 (4), 484-496, 2020
72020
Greenwashing to green innovation in automotives and beyond
LD Mitchell, DE Harrison
Business Renaissance Quarterly 7 (1), 107, 2012
72012
Pesquisa em marketing no século XXI: oportunidades e desafios
JF Hair, D Harrison, JJ Risher
Brazilian Journal of Marketing, 682-699, 2018
62018
Building positive internal and external stakeholder perceptions through CSR storytelling
KR Hall, DE Harrison, OO Obilo
Journal of Strategic Marketing, 1-22, 2021
42021
Mentoring: Eyes to See, Ears to Hear, and a Heart to Give
DE Harrison
The Great Facilitator, 59-70, 2019
32019
Multi-Faceted Organizational Buyer Burnout
N Anaza, D Harrison, B Rutherford
Journal of Business & Industrial Marketing, 2020
22020
Post-Pandemic Reflections on Challenges and Opportunities for Marketing Research in the 21st Century
JF Hair, D Harrison, J Risher
Revista Inteligência Competitiva 12 (1), e0411-e0411, 2022
12022
Understanding salesperson intention to use AI feedback and its influence on business-to-business sales outcomes
KR Hall, DE Harrison, H Ajjan, GW Marshall
Journal of Business & Industrial Marketing, 2021
12021
Advanced analytics: The impact on marketing and evolution from descriptive to predictive
DE Harrison, H Ajjan, JF Hair Jr, J Risher, M Petrescu, AS Krishen
Back to the Future: Revisiting the Foundations of Marketing, 206, 2018
12018
Leveraging human analytics for strategic partnerships and sales performance
DE Harrison, KR Hall
12016
Removing Silos to Enable Data-Driven Decisions: The Importance of Marketing and IT Knowledge, Cooperation, and Information Quality
DE Sleep, S., Gala, P & Harrison
Journal of Business Research 156 (February 2023), 2023
2023
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