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Steve Gould
Steve Gould
Professor of Marketing, Baruch College
Verified email at baruch.cuny.edu
Title
Cited by
Cited by
Year
Consumers' perceptions of the ethics and acceptability of product placements in movies: Product category and individual differences
PB Gupta, SJ Gould
Journal of Current Issues & Research in Advertising 19 (1), 37-50, 1997
6871997
Consumer attitudes toward health and health care: A differential perspective
SJ Gould
Journal of Consumer Affairs 22 (1), 96-118, 1988
4901988
Product placement in movies: A cross-cultural analysis of Austrian, French and American consumer's attitudes toward this emerging, international
SJ Gould, PB Gupta, S Grabner-Kräuter
Journal of Advertising, 2000
4722000
Product placements in movies: A cross-cultural analysis of Austrian, French and American consumers' attitudes toward this emerging, international promotional medium
SJ Gould, PB Gupta, S Grabner-Kräuter
Journal of advertising 29 (4), 41-58, 2000
4662000
Product placements in movies: A cross-cultural analysis of austrain, french and american consumers' attitudes toward this emerging, international promotional medium
SJ Gould, PB Gupta, S Grabner-Kruter
Journal of Advertising 29 (4), 2000
4662000
Health consciousness and health behavior: the application of a new health consciousness scale
SJ Gould
American journal of preventive medicine 6 (4), 228-237, 1990
3221990
‘The Self-manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective–Praxis Perspective
SR Gould
journal of consumer research, 1991
3161991
Researcher introspection as a method in consumer research: Applications, issues, and implications
SJ Gould
Journal of consumer research 21 (4), 719-722, 1995
3081995
Mindfulness: Its transformative potential for consumer, societal, and environmental well-being
S Bahl, GR Milne, SM Ross, DG Mick, SA Grier, SK Chugani, SS Chan, ...
Journal of Public Policy & Marketing 35 (2), 198-210, 2016
2842016
Alternative age measures: A research agenda.
B Barak, S Gould
Advances in consumer research 12 (1), 1985
2341985
To pirate or not to pirate": A comparative study of the ethical versus other influences on the consumer's software acquisition-mode decision
PB Gupta, S GOULD
Journal of Business Ethics, 2004
2252004
To pirate or not to pirate": A comparative study of the ethical versus other influences on the consumer's software acquisition-mode decision
S GOULD
Journal of Business Ethics, 2004
2252004
“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making
JR Coyle, SJ Gould, P Gupta, R Gupta
Journal of Business Research 62 (10), 1031-1037, 2009
1892009
Sexuality and ethics in advertising: A research agenda and policy guideline perspective
SJ Gould
Journal of advertising 23 (3), 73-80, 1994
1851994
Gender schema and fashion consciousness
SJ Gould, BB Stern
Psychology & Marketing 6 (2), 129-145, 1989
1791989
A critique of Heckhausen and Schulz's (1995) life-span theory of control from a cross-cultural perspective.
SJ Gould
American Psychological Association 106 (3), 597, 1999
1341999
Agency perceptions and practices on global IMC
SJ Gould, DB Lerman, AF Grein
Journal of Advertising Research 39 (1), 7-7, 1999
1331999
Sexual identity scale: a new self-assessment measure
BB Stern, B Barak, SJ Gould
Sex Roles 17, 503-519, 1987
1211987
IMC as theory and as a poststructural set of practices and discourses: a continuously evolving paradigm shift
SJ Gould
Journal of Advertising Research 44 (1), 66-70, 2004
1132004
The Buddhist perspective on business ethics: Experiential exercises for exploration and practice
SJ Gould
Journal of Business Ethics 14, 63-70, 1995
1131995
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