| Measuring the effectiveness of sponsorship of an elite intercollegiate football program. W Dees, G Bennett, J Villegas Sport Marketing Quarterly 17 (2), 2008 | 308 | 2008 |
| Congruence and its impact on sponsorship effectiveness outcomes W Dees, G Bennett, M Ferreira Sport Marketing Quarterly 19 (1), 25-35, 2010 | 128 | 2010 |
| Measuring the marketing communication activations of a professional tennis tournament. G Bennett, G Cunningham, W Dees Sport Marketing Quarterly 15 (2), 2006 | 96 | 2006 |
| Media preferences of action sports consumers: Differences between generation X and Y. G Bennett, M Sagas, W Dees Sport Marketing Quarterly 15 (1), 2006 | 96 | 2006 |
| New media and technology use in corporate sport sponsorship: performing activational leverage from an exchange perspective W Dees International Journal of Sport Management and Marketing 10 (3-4), 272-285, 2011 | 79 | 2011 |
| Role congruity theory: Perceptions of fairness and sexism in sport management W Whisenant, DL Lee, W Dees Public Organization Review 15, 475-485, 2015 | 56 | 2015 |
| Attitudes toward sponsorship at a state sports festival W Dees, G Bennett, Y Tsuji Event Management 10 (2-3), 89-101, 2006 | 48 | 2006 |
| A qualitative investigation of the sibling sport achievement experience JA Blazo, DR Czech, S Carson, W Dees The Sport Psychologist 28 (1), 36-47, 2014 | 46 | 2014 |
| Examining the effects of fan loyalty and goodwill on consumer perceptions of brands at an action sports event. W Dees, T Hall, Y Tsuji, G Bennett Journal of Sponsorship 4 (1), 2010 | 43 | 2010 |
| Creating experiential learning opportunities for sport management students: The case of grand slam marketing W Dees, T Hall Sport Management Education Journal 6 (1), 71-80, 2012 | 42 | 2012 |
| Sport marketing W Dees, P Walsh, CD McEvoy, S McKelvey, BJ Mullin, S Hardy, ... Human Kinetics, 2022 | 29 | 2022 |
| Assessing the impact of sponsor asset selection, intangible rights, and activation on sponsorship effectiveness W Dees, C Gay, N Popp, JA Jensen Dees, W., Gay, C., Popp, N., & Jensen, JA, Assessing the Impact of Sponsor …, 2018 | 24 | 2018 |
| Savannah Sand Gnats: Macro strategies for using identity to increase attendance in Minor League Baseball T Lachowetz, W Dees, S Todd, E Ryan Sport Marketing Quarterly 18 (4), 222, 2009 | 21 | 2009 |
| Mixed Martial Arts (MMA) and the Media: An Examination of an Emerging Sport’s Coverage in ESPN The Magazine TG Martin, AS Williams, W Whisenant, W Dees Public organization review 15, 433-452, 2015 | 17 | 2015 |
| Show me the money! A review of current issues in the new NIL era W Dees, B Cianfrone, D Andrew Journal of Applied Sport Management 13 (2), 2, 2021 | 10 | 2021 |
| Factors affecting behavioral intentions: The case of a state sports event Y Tsuji, G Bennett, W Dees International Journal of Sport Management 9 (1), 102, 2008 | 10 | 2008 |
| Media exposure of sport concussions TG Martin, W Whisenant, KJA Agyemang, W Dees Journal of Multidisciplinary Research 9 (2), 45-56, 2017 | 7 | 2017 |
| The effect of fan involvement on consumers' response to sponsorship at a professional tennis tournament W Dees, G Bennett International Journal of Sport Management 9 (3), 328, 2008 | 6 | 2008 |
| Successfully marketing a collegiate baseball program within resource constraints: A special case of volunteerism T Lachowetz, S Todd, W Dees Journal of Applied Sport Management 1 (1), 36, 2009 | 5 | 2009 |
| Measuring the effectiveness of commercial sponsorships in intercollegiate athletics W Dees, G Bennett, J Villegas University of Florida, 2004 | 5 | 2004 |
