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Neil Bendle
Neil Bendle
Terry College of Business, University of Georgia
Verified email at uga.edu - Homepage
Title
Cited by
Cited by
Year
Marketing metrics: The definitive guide to measuring marketing performance
PW Farris, N Bendle, PE Pfeifer, D Reibstein
Pearson Education, 2010
12782010
Marketing metrics
PW Farris
Pearson Education India, 2016
4312016
Marketing metrics
PW Farris
Pearson Education India, 2016
4312016
Marketing metrics: The manager's guide to measuring marketing performance
P Farris, N Bendle, PE Pfeifer, D Reibstein
FT Press, 2015
1642015
The Journal of Consumer Research at 40: A Historical Analysis
X Wang, NT Bendle, F Mai, J Cotte
Journal of Consumer Research 42 (1), 5-18, 2015
1072015
Métricas de marketing
PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein
Bookman, 2007
882007
Métricas de marketing
PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein
Bookman, 2007
882007
Uncovering the message from the mess of big data
NT Bendle, XS Wang
Business Horizons 59 (1), 115-124, 2016
712016
Key marketing metrics: the 50+ metrics every manager needs to know
P Farris, N Bendle, P Pfeifer, D Reibstein
Pearson UK, 2017
592017
The metrics that marketers muddle
NT Bendle, CK Bagga
MIT Sloan Management Review 57 (3), 73, 2016
532016
Competitor orientation and the evolution of business markets
N Bendle, M Vandenbosch
Marketing Science 33 (6), 781-795, 2014
422014
Metrics that matter–to marketing managers
N Bendle, P Farris, P Pfeifer, D Reibstein
Marketing Zfp 32 (JRM 1), 18-23, 2010
422010
The misuse of accounting-based approximations of Tobin’sq in a world of market-based assets
NT Bendle, MN Butt
Marketing Science 37 (3), 484-504, 2018
332018
Does piracy create online word of mouth? An empirical analysis in the movie industry
S Lu, X Wang, N Bendle
Management Science 66 (5), 2140-2162, 2020
312020
Marketing accounts
NT Bendle, XS Wang
International Journal of Research in Marketing 34 (3), 604-621, 2017
312017
Métricas de Marketing-: O Guia Definitivo de Avaliação do Desempenho do Marketing
PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein
Bookman, 2013
302013
Key marketing metrics
PW Farris, N Bendle, P Pfeifer, DJ Reibstein, NT Bendle, PE Pfeifer
Pearson Education UK, 2008
282008
Key marketing metrics
PW Farris, N Bendle, P Pfeifer, DJ Reibstein, NT Bendle, PE Pfeifer
Pearson Education UK, 2008
282008
Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay
CK Bagga, N Bendle, J Cotte
Journal of the Academy of Marketing Science 47, 97-117, 2019
262019
Audio mining: The role of vocal tone in persuasion
X Wang, S Lu, XI Li, M Khamitov, N Bendle
Journal of Consumer Research 48 (2), 189-211, 2021
252021
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