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Lane Wakefield
Lane Wakefield
Clinical Assistant Professor of Marketing, Baylor University
Verified email at baylor.edu - Homepage
Title
Cited by
Cited by
Year
Sports Fan Experience: Electronic-Word-of-Mouth in Ephemeral Social Media
L Wakefield, G Bennett
Sport Management Review 21, 147-159, 2018
1352018
Anxiety and Ephemeral Social Media Use in Negative eWOM Creation
L Wakefield, R Wakefield
Journal of Interactive Marketing 18, 44-59, 2018
1052018
Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
JA Jensen, L Wakefield, JB Cobbs, BA Turner
Marketing Intelligence & Planning 34 (2), 281-298, 2016
562016
Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects
L Wakefield, K Wakefield, K Lane Keller
Journal of Advertising, 1-24, 2020
502020
An Examination of Construal Effects on Price Perceptions in the Advance Selling of Experience Services
L Wakefield, K Wakefield
Journal of Service Research 21 (2), 235-248, 2018
252018
Sponsorship and the Resource-Based View of the Firm: Effects on the Acquisition of Resources, Demand, the Recruitment of Human Capital, and Organizational Performance
JA Jensen, L Wakefield, B Walkup
Journal of Sport Management 37 (2), 73-87, 2022
92022
Are Brands Wasting Money On Sport Sponsorships?: A New Look at Brand Personality, Brand Equity, and Official Sponsorship Effects
L Wakefield, K Wakefield, KL Keller, A Rivers
Journal of Advertising Research 61 (2), 192-211, 2021
52021
How name, image and likeness “fit” in sport partnerships
L Wakefield, K Wakefield, JA Jensen, G Bennett
Journal of Applied Sport Management 13 (2), 3, 2021
52021
Sports fan experience: Electronic word-of-mouth in ephemeral social media. Sport Management Review, 21 (2), 147–159
LT Wakefield, G Bennett
52018
How do fans feel? A case analysis of measuring and modeling attitudes using partial least squares structural equation modeling
L Wakefield, G Bennett
Case Studies in Sport Management 5 (1), 85-88, 2016
32016
Investigating the Effect of Human Resource Information Systems on Individual Innovation Capacity, with the Mediating Role of Emotional Commitment and Professional Participation …
S Lotfi Fard, A Ojagh, L Wakefield
Research in Sport Management and Marketing 4 (2), 28-39, 2023
12023
How Do Job Seekers Respond to Cybervetting? An Exploration of Threats, Fear, and Access Control
RL Wakefield, LT Wakefield
ACM SIGMIS Database: the DATABASE for Advances in Information Systems 55 (1 …, 2024
2024
Responsibilities for Spectator and Player Contact
TH Sawyer, L Wakefield, JC Petersen
Journal of Physical Education, Recreation & Dance 83 (7), 10-12, 2012
2012
Ephemeral Social Media in Relational Marketing
LT Wakefield, G Bennett
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