| Creating sense of presence in a virtual reality experience: Impact on neurophysiological arousal and attitude towards a winter sport JP Uhm, HW Lee, JW Han Sport Management Review 23 (4), 588-600, 2020 | 78 | 2020 |
| How augmented reality (AR) experience affects purchase intention in sport E-commerce: Roles of perceived diagnosticity, psychological distance, and perceived risks JP Uhm, S Kim, C Do, HW Lee Journal of Retailing and Consumer Services 67, 103027, 2022 | 61 | 2022 |
| Social virtual reality (VR) involvement affects depression when social connectedness and self-esteem are low: a moderated mediation on well-being HW Lee, S Kim, JP Uhm Frontiers in Psychology 12, 753019, 2021 | 29 | 2021 |
| The Impact of Sports Ad’s Presence, Flow on Advertising Effectiveness: Comparison between 2D and 3D JP Uhm, JI Yoon, JW Han The Korean Journal of Physical Education 56 (4), 301-318, 2017 | 24* | 2017 |
| How avatar identification affects enjoyment in the metaverse: the roles of avatar customization and social engagement HW Lee, K Chang, JP Uhm, E Owiro Cyberpsychology, Behavior, and Social Networking 26 (4), 255-262, 2023 | 18 | 2023 |
| Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements JP Uhm, HW Lee, JW Han, DK Kim International Journal of Sports Marketing and Sponsorship 23 (1), 41-58, 2022 | 16 | 2022 |
| Impact of Presence of Virtual Reality Sports Experience on an Attitude toward a Sport : A Mediating Effect of Arousal through EEG Analysis JP Uhm, JW Han Korean Journal of Sport Management 23 (1), 15-29, 2018 | 16* | 2018 |
| Stimulating suspense in gamified virtual reality sports: Effect on flow, fun, and behavioral intention JP Uhm, S Kim, HW Lee International Journal of Human–Computer Interaction 39 (19), 3846-3858, 2023 | 11 | 2023 |
| Sport community involvement and life satisfaction during COVID-19: a moderated mediation of psychological capital by distress and generation Z J Park, JP Uhm, S Kim, M Kim, S Sato, HW Lee Frontiers in Psychology 13, 861630, 2022 | 6 | 2022 |
| The effect of coaching types on moral disengagement in taekwondo athletes: The mediating role of pride YT Oh, JP Uhm, HW Lee International Journal of Environmental Research and Public Health 19 (19), 12306, 2022 | 3 | 2022 |
| Determinants of Consumers’ Adoption of Mobile Ticketing via Self-Service Technology S Kim, K Park, JP Uhm, HW Lee International Journal of Sport Communication 1 (aop), 1-12, 2023 | 1 | 2023 |
| Paradoxical relationship between esports toxicity and toxicity tolerance: moderated mediation by gender and positive reappraisal coping K Chang, JP Uhm, S Kim, HW Lee International Journal of Sports Marketing and Sponsorship 24 (4), 737-752, 2023 | 1 | 2023 |
| Attracting New Sport Fans Through Collective Emotion: Stimulating Historical Nostalgia JP Uhm | | 2023 |
| Bringing Students with Low Agreeableness to Attend Collegiate Sports: A Moderated Mediation Model with Team Identification and Student Involvement C Do, JP Uhm, H Cho, HW Lee Journal of Applied Sport Management 14 (1), 4, 2022 | | 2022 |
| OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT JP Uhm, HW Lee, H Cho Global Marketing Conference, 1469-1471, 2020 | | 2020 |
| Cognitive Processes in the Game Day Experience: Roles of Game-Induced and Spectator-Induced Effects HW Lee, H Cho, S Park, JP Uhm | | |
Hyun-Woo LeeTexas A&M UniversityVerified email at tamu.edu
Hyun-Woo LeeTexas A&M UniversityVerified email at tamu.edu