| When AI-based services fail: examining the effect of the self-AI connection on willingness to share negative word-of-mouth after service failures B Huang, M Philp The Service Industries Journal 41 (13-14), 877-899, 2021 | 76 | 2021 |
| I can forgive you, but I can’t forgive the firm: An examination of service failures in the sharing economy A Suri, B Huang, S Sénécal Journal of Marketing Theory and Practice 27 (4), 355-370, 2019 | 58 | 2019 |
| “Now You See Me”: the attention-grabbing effect of product similarity and proximity in online shopping B Huang, C Juaneda, S Sénécal, PM Léger Journal of Interactive Marketing 54 (1), 1-10, 2021 | 30 | 2021 |
| A new approach to measure user experience with voice-controlled intelligent assistants: a pilot study F Le Pailleur, B Huang, PM Léger, S Sénécal Human-Computer Interaction. Multimodal and Natural Interaction: Thematic …, 2020 | 14 | 2020 |
| Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentions R Chen, R Yuan, B Huang, MJ Liu Journal of Business Research 167, 114178, 2023 | 12 | 2023 |
| How should voice assistants be heard? The mitigating effect of verbal and vocal warmth in voice assistant service failure B Huang, S Sénécal The Service Industries Journal 43 (11-12), 806-826, 2023 | 7 | 2023 |
| This product seems better now: How social media influencers’ opinions impact consumers’ post-failure responses A Suri, B Huang, S Sénécal International Journal of Electronic Commerce 27 (3), 297-323, 2023 | 7 | 2023 |
| Leveraging responsible artificial intelligence to enhance salespeople well-being and performance C Weng, R Yuan, D Ye, B Huang, J Xun The Service Industries Journal, 1-31, 2024 | 1 | 2024 |
| This is not mine anymore: The dark side of collaborative consumption B Huang, A Suri, A Tezer, S Sénécal International Journal of Research in Marketing, 2024 | | 2024 |
| Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence SM Poirier, B Huang, A Suri, S Sénécal Psychology & Marketing 41 (2), 292-307, 2024 | | 2024 |
| Buy Now Pay Later: Untangling the Nonlinear Effect of Installment Payment on Consumer Purchases B Huang, W Shangguan, J Shao, J Fang, W Liu | | 2024 |
| SPECIESISM IN AI: WHEN CONSUMERS ARE RELUCTANT TO ADOPT ZOONOTIC AI B Huang, A Suri, SM Poirier Global Marketing Conference, 711-712, 2023 | | 2023 |
| When Intelligent Voice Assistants fail: The mitigating role of verbal and vocal warmth B Huang, S Sénécal | | 2023 |
| Artificial Intelligence as an Extended Self: Examining the Role of the" Virtual Self" on Willingness to Share Negative Word-of-Mouth Following Service Failures B Huang, M Philp Advances in Consumer Research 47, 638-640, 2019 | | 2019 |
| L8. Recover the Unrecoverable: How Co-Recovery Shifts Consumers ‘Attribution Following a Failed Recovery B Huang, Y Grégoire, M Philp ACR North American Advances, 2018 | | 2018 |
Sylvain SenecalHEC MontrealVerified email at hec.ca
