| Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness NP Rana, S Chatterjee, YK Dwivedi, S Akter European Journal of Information Systems 31 (3), 364-387, 2022 | 215 | 2022 |
| Strategic market orientation and business performance: The study of food and beverages organisations in Nigeria NG Nwokah European Journal of Marketing, 2008 | 197 | 2008 |
| Boosting revenue generation by state governments in Nigeria: The tax consultants’ option revisited BD Kiabel, NG Nwokah European Journal of social sciences 8 (4), 532-539, 2009 | 151 | 2009 |
| Managerial competencies and marketing effectiveness in corporate organizations in Nigeria N Gladson Nwokah, AI Ahiauzu Journal of management development 27 (8), 858-878, 2008 | 127 | 2008 |
| Reshaping competitive advantages with analytics capabilities in service systems S Akter, A Gunasekaran, SF Wamba, MM Babu, U Hani Technological Forecasting and Social Change 159, 120180, 2020 | 102 | 2020 |
| Privacy concerns in E-commerce: A taxonomy and a future research agenda R Bandara, M Fernando, S Akter Electronic Markets 30 (3), 629-647, 2020 | 98 | 2020 |
| The African industrial man A Ahiauzu CIMRAT publications, 1999 | 95 | 1999 |
| Customer‐focus and business performance: the study of food and beverages organizations in Nigeria N Gladson Nwokah, DW Maclayton Measuring business excellence 10 (4), 65-76, 2006 | 94 | 2006 |
| Curbing tax evasion and avoidance in personal income tax administration: A study of the south-south states of Nigeria BD Kiabel, NG Nwokah European Journal of Economics, Finance and Administrative Sciences 15 (1), 16-61, 2009 | 90 | 2009 |
| Quality dominant logic in big data analytics and firm performance S Fosso Wamba, S Akter, M De Bourmont Business Process Management Journal 25 (3), 512-532, 2019 | 88 | 2019 |
| Curbing tax evasion and avoidance in personal income tax administration: A study of the south-south states of Nigeria BD Kiabel, NG Nwokah European Journal of Economics, Finance and Administrative Sciences 15 (1), 16-61, 2009 | 88 | 2009 |
| Emotional intelligence and marketing effectiveness NG Nwokah, AI Ahiauzu Marketing Intelligence & Planning 27 (7), 864-881, 2009 | 86 | 2009 |
| How data-driven innovation capability is shaping the future of market agility and competitive performance? S Sultana, S Akter, E Kyriazis Technological Forecasting and Social Change 174, 121260, 2022 | 84 | 2022 |
| Customer‐focus, competitor‐focus and marketing performance NG Nwokah Measuring business excellence 13 (3), 20-28, 2009 | 78 | 2009 |
| Revisiting customer analytics capability for data-driven retailing MA Hossain, S Akter, V Yanamandram Journal of Retailing and Consumer Services 56, 102187, 2020 | 69 | 2020 |
| The impact of artificial intelligence on branding: a bibliometric analysis (1982-2019) PS Varsha, S Akter, A Kumar, S Gochhait, B Patagundi Journal of Global Information Management (JGIM) 29 (4), 221-246, 2021 | 67 | 2021 |
| Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage MA Hossain, S Akter, V Yanamandram Journal of Business Research 131, 287-296, 2021 | 66 | 2021 |
| The impact of integration quality on customer equity in data driven omnichannel services marketing TMT Hossain, S Akter, U Kattiyapornpong, SF Wamba Procedia Computer Science 121, 784-790, 2017 | 66 | 2017 |
| Does big data analytics influence frontline employees in services marketing? S Motamarri, S Akter, V Yanamandram Business Process Management Journal 23 (3), 623-644, 2017 | 63 | 2017 |
| Managing consumer privacy concerns and defensive behaviours in the digital marketplace R Bandara, M Fernando, S Akter European Journal of Marketing 55 (1), 219-246, 2021 | 59 | 2021 |
Bariyima Kiabel(Professor of Accounti...Department of Accountancy, Rivers State University, PortHarcourt, NigeriaVerified email at ust.edu.ng
