| Examining the determinants of green innovation adoption in SMEs: A PLS-SEM approach W Jun, W Ali, MY Bhutto, H Hussain, NA Khan European Journal of Innovation Management 24 (1), 67-87, 2021 | 119 | 2021 |
| Adoption of energy-efficient home appliances: Extending the theory of planned behavior MY Bhutto, X Liu, YA Soomro, M Ertz, Y Baeshen Sustainability 13 (1), 250, 2020 | 89 | 2020 |
| Young Chinese consumer decision making in buying green products: An application of theory of planned behavior with gender and price transparency MY Bhutto, F Zeng, YA Soomro, MA Khan Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (3), 599-619, 2019 | 83 | 2019 |
| The influence of consumption values on green purchase intention: A moderated mediation of greenwash perceptions and green trust SMMR Zaidi, L Yifei, MY Bhutto, R Ali, F Alam Pakistan Journal of Commerce and Social Sciences 13 (4), 826-848, 2019 | 54 | 2019 |
| The influence of E-learning and emotional intelligence on psychological intentions: study of stranded Pakistani students F Alam, Q Yang, MY Bhutto, N Akhtar Frontiers in Psychology 12, 715700, 2021 | 48 | 2021 |
| Determinants of green innovation to achieve sustainable business performance: Evidence from SMEs Y Baeshen, YA Soomro, MY Bhutto Frontiers in Psychology 12, 767968, 2021 | 46 | 2021 |
| What influences consumers to recycle solid waste? An application of the extended theory of planned behavior in the Kingdom of Saudi Arabia YA Soomro, I Hameed, MY Bhutto, I Waris, Y Baeshen, B Al Batati Sustainability 14 (2), 998, 2022 | 35 | 2022 |
| Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan) MY Bhutto, M Ertz, YA Soomro, MAA Khan, W Ali Journal of Islamic Marketing 14 (6), 1488-1505, 2023 | 27 | 2023 |
| The nexus between environmental corporate social responsibility, green intellectual capital and green innovation towards business sustainability: an empirical analysis of … W Li, MY Bhutto, I Waris, T Hu International Journal of Environmental Research and Public Health 20 (3), 1851, 2023 | 22 | 2023 |
| The impact of guerrilla marketing on brand image: Evidence from Millennial consumers in Pakistan YA SOOMRO, Y Baeshen, F Alfarshouty, SA KAIMKHANI, MY BHUTTO The Journal of Asian Finance, Economics and Business 8 (4), 917-928, 2021 | 22 | 2021 |
| Extending the theory of planned behavior: predicting young consumer purchase behavior of energy-efficient appliances (Evidence From Developing Economy) MY Bhutto, YA Soomro, H Yang Sage Open 12 (1), 21582440221078289, 2022 | 21 | 2022 |
| Investigating the role of ethical self-identity and its effect on consumption values and intentions to adopt green vehicles among generation Z MY Bhutto, MA Khan, M Ertz, H Sun Sustainability 14 (5), 3015, 2022 | 18 | 2022 |
| Chinese smartphone brands: gender, consumers behavioural and attitudinal loyalty F Zeng, MY Bhutto, YA Soomro Marketing and management of innovations, 83-98, 2019 | 16 | 2019 |
| Antecedents of halal brand equity: a study of halal food sector of Malaysia MA Khan, SB Hashim, A Iqbal, MY Bhutto, G Mustafa Journal of Islamic Marketing 13 (9), 1858-1871, 2022 | 15 | 2022 |
| Green initiatives and environmental concern foster environmental sustainability: A study based on the use of reusable drink cups X Wang, I Waris, MY Bhutto, H Sun, I Hameed International Journal of Environmental Research and Public Health 19 (15), 9259, 2022 | 13 | 2022 |
| Assessing the effect of board gender diversity on CSR reporting through moderating role of political connections in Chinese listed firms R Shaheen, H Yang, MY Bhutto, H Bala, FN Khan Frontiers in Psychology 12, 796470, 2021 | 11 | 2021 |
| Determining the challenges encountered by Chinese expatriates in Pakistan M Noman, M Safdar Sial, T Vianna Brugni, J Hwang, M Yaseen Bhutto, ... Sustainability 12 (4), 1327, 2020 | 10 | 2020 |
| Chinese consumers’ purchase intention for organic meat: An extension of the theory of planned behaviour MY Bhutto, F Zeng, MA Khan, W Ali Asian Academy of Management Journal 27 (1), 155-174, 2022 | 8 | 2022 |
| Virtual leadership and nurses’ psychological stress during COVID-19 in the tertiary hospitals of Pakistan: the role of emotional intelligence F Alam, Q Yang, A Rūtelionė, MY Bhutto Healthcare 11 (11), 1537, 2023 | 5 | 2023 |
| Understanding the role of corporate social responsibility and sustainable supply chain management in shaping the consumers’ intention to use sharing platforms W Li, I Waris, C Sun, I Hameed, MY Bhutto, R Ali Frontiers in Psychology 13, 970444, 2022 | 5 | 2022 |
Dr.Yasir Ali SoomroAssociate Professor Marketing, Faculty of Economics and Administration at King Abdul Aziz UniversityVerified email at kau.edu.sa
