| Dont confuse reputation with brand R Ettenson, J Knowles MIT Sloan Management Review 49 (2), 19, 2008 | 171 | 2008 |
| Merging the brands and branding the merger R Ettenson, J Knowles MIT Sloan Management Review, 2006 | 112 | 2006 |
| Growth opportunities for brands during the COVID-19 crisis J Knowles, R Ettenson, P Lynch, J Dollens MIT Sloan Management Review 61 (4), 2-6, 2020 | 111 | 2020 |
| Rethinking the 4 P's R Ettenson, E Conrado, J Knowles Harvard business review 91 (1), 26-27, 2013 | 109 | 2013 |
| How to define your brand and determine its value D Haigh, J Knowles Marketing Management 13 (3), 22-28, 2004 | 76 | 2004 |
| Brand valuation: what it means and why it matters D Haigh, J Knowles INTELLECTUAL ASSET MANAGEMENT., 18-21, 2004 | 47 | 2004 |
| Value-based brand measurement and management J Knowles Interactive Marketing 5, 40-50, 2003 | 37 | 2003 |
| Varying Perspectives on Brand Equity-You say tomayto and I say tomahto. J Knowles Marketing management 17 (4), 20, 2008 | 31 | 2008 |
| The role of brands in business J Knowles Brands: Visions and values, 21-90, 2001 | 31 | 2001 |
| Selling solutions isn’t enough H Grove, K Sellers, R Ettenson, J Knowles MIT Sloan Management Review 60 (1), 55-59, 2018 | 21 | 2018 |
| In search of a reliable measure of brand equity J Knowles, W Olins Marketing by the Dashboard Light 2005, 113-122, 2005 | 19 | 2005 |
| What's in a Brand? How to define your brand and determine its value D Haigh, J Knowles Marketing Management 13 (3), 22-28, 2004 | 15 | 2004 |
| Orientation and marketing metrics J Knowles, T Ambler Maclaran, P. et alli. Ed.: The Sage Handbook of Marketing Theory. Los …, 2009 | 13 | 2009 |
| Why fusing company identities can add value J Knowles, I Dinner, N Mizik Harvard Business Review 26, 2011 | 12 | 2011 |
| Value implications of corporate branding in mergers N Mizik, J Knowles, I Dinner Social Science Research Network Working Papers, 2011 | 12 | 2011 |
| Marketing Management J Knowles Varying Perspectives on Brand Equity 17 (4), 20-26, 2008 | 10 | 2008 |
| Model 4P wymaga rewizji R Ettenson, E Conrado, J Knowles Harvard Business Review Polska, 26, 2013 | 9 | 2013 |
| Don’t waste time with brand valuation D Haigh, J Knowles Marketing NPV 5, 2004, 2004 | 9 | 2004 |
| The Essence of Strategy Is Now How to Change BT Hunsaker, J Knowles MIT Sloan Management Review, 2020 | 7 | 2020 |
| Vulcans, earthlings and marketing ROI: getting finance, marketing and advertising onto the same planet D Rutherford, J Knowles Wilfrid Laurier Univ. Press, 2007 | 6 | 2007 |
