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Cristina Olarte Pascual
Cristina Olarte Pascual
Professor of Marketing, Universidad de La Rioja
Verified email at unirioja.es
Title
Cited by
Cited by
Year
Principios de marketing
ÁE Talaya
Esic Editorial, 2008
5682008
Principios de marketing
Á Esteban
ESIC editorial, 2006
4952006
Principios de marketing
E Águeda, J Garcia, M Narros, C Olarte, E Reinares, M Saco
Madrid: esic, 2008
3582008
Promoción comercial: un enfoque integrado
JE Bigné
Esic Editorial, 2003
2502003
Attitudes toward mobile advertising among users versus non-users of the mobile Internet
A Izquierdo-Yusta, C Olarte-Pascual, E Reinares-Lara
Telematics and Informatics 32 (2), 355-366, 2015
1782015
Understanding the customer experience in the age of omni-channel shopping
A Mosquera, CO Pascual, EJ Ayensa
ICONO14 Revista científica de Comunicación y Tecnologías emergentes 15 (2), 5, 2017
1702017
The role of technology in an omnichannel physical store: Assessing the moderating effect of gender
A Mosquera, C Olarte-Pascual, E Juaneda Ayensa, Y Sierra Murillo
Spanish Journal of Marketing-ESIC 22 (1), 63-82, 2018
1412018
Manual de marketing
MDG Sánchez
Esic, 2008
1142008
The effects of the crisis on marketing innovation: an application for Spain
N Medrano, C Olarte-Pascual
Journal of business & industrial marketing 31 (3), 404-417, 2016
1122016
Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey
A García-Milon, E Juaneda-Ayensa, C Olarte-Pascual, ...
Tourism management perspectives 36, 100730, 2020
982020
Assessing the acceptance of technological implants (the cyborg): Evidences and challenges
J Pelegrin-Borondo, E Reinares-Lara, C Olarte-Pascual
Computers in Human Behavior 70, 104-112, 2017
872017
Key factors for in-store smartphone use in an omnichannel experience: Millennials vs. nonmillennials
A Mosquera, E Juaneda-Ayensa, C Olarte-Pascual, J Pelegrín-Borondo
Complexity 2018, 2018
732018
The impact of marketing innovation on companies’ environmental orientation
N Medrano, M Cornejo-Cañamares, C Olarte-Pascual
Journal of Business & Industrial Marketing 35 (1), 1-12, 2020
692020
Emotions, price and quality expectations in hotel services
J Pelegrin-Borondo, M Arias-Oliva, C Olarte-Pascual
Journal of Vacation Marketing 23 (4), 322-338, 2017
622017
Assessing the moderating effect of COVID-19 on intention to use smartphones on the tourist shopping journey
A García-Milon, C Olarte-Pascual, E Juaneda-Ayensa
Tourism Management 87, 104361, 2021
612021
Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance
E Reinares-Lara, C Olarte-Pascual, J Pelegrín-Borondo
Computers in Human Behavior 85, 43-53, 2018
612018
Consumer behavior in shopping streets: the importance of the salesperson's professional personal attention
N Medrano, C Olarte-Pascual, J Pelegrín-Borondo, Y Sierra-Murillo
Frontiers in psychology 7, 175616, 2016
602016
Assessing the moderating effect of the end user in consumer behavior: the acceptance of technological implants to increase innate human capacities
J Pelegrín-Borondo, E Reinares-Lara, C Olarte-Pascual, M Garcia-Sierra
Frontiers in Psychology 7, 182818, 2016
522016
Key image attributes to elicit likes and comments on Instagram
ME Aramendia-Muneta, C Olarte-Pascual, A Ollo-López
Journal of Promotion Management 27 (1), 50-76, 2021
472021
An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector
N Medrano, C Olarte-Pascual
Contemporary economics 10 (3), 205-216, 2016
462016
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