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David Waller
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Year
The influence of religion on attitudes towards the advertising of controversial products
KS Fam, DS Waller, BZ Erdogan
European Journal of Marketing 38 (5/6), 537-555, 2004
9652004
Designing and Managing a Research Project: A Business Student's Guide
MJ Polonsky, DS Waller
California: SAGE. ISBN-13, 2014
558*2014
Advertising Of Controversial Products: A Cross-Cultural Study
DS Waller, KS Fam, BZ Erdogan
Journal of Consumer Marketing 22 (1), 6-13, 2005
2692005
Attitudes towards offensive advertising: an Australian study
DS Waller
Journal of Consumer Marketing 16 (3), 288-294, 1999
2621999
Buy, Boycott or Blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages
GF Kerr, K Mortimer, SJ Dickinson-Delaporte, DS Waller
European Journal of Marketing 46 (3/4), 387-405, 2012
1902012
Measuring consumer vanity: A cross‐cultural validation
PZ Wang, DS Waller
Psychology & Marketing 23 (8), 665-687, 2006
1682006
Advertising controversial products in the Asia Pacific: what makes them offensive?
KS Fam, DS Waller
Journal of business ethics 48, 237-250, 2003
1562003
Corporate social responsibility (CSR) disclosure of advertising agencies: an exploratory analysis of six holding companies' annual reports
DS Waller, R Lanis
Journal of Advertising 38 (1), 109-122, 2009
1542009
Cultural values and advertising in Malaysia: views from the industry
DS Waller, K Shyan Fam
Asia Pacific Journal of Marketing and Logistics 12 (1), 3-16, 2000
1482000
A proposed response model for controversial advertising
DS Waller
Journal of promotion management 11 (2-3), 3-15, 2006
1302006
Marketing
G Elliott, S Rundle-Thiele, D Waller, I Bentrott, S Hatton-Jones, P Jeans, ...
John Wiley & Sons, 2023
1002023
Does ownership type matter for innovation? Evidence from China
LA Jiang, DS Waller, S Cai
Journal of Business Research 66 (12), 2473-2478, 2013
982013
Developing an account‐management lifecycle for advertising agency‐client relationships
DS Waller
Marketing Intelligence & Planning 22 (1), 95-112, 2004
952004
What s-commerce implies? Repurchase intention and its antecedents
XJ Lim, JH Cheah, DS Waller, H Ting, SI Ng
Marketing Intelligence & Planning 38 (6), 760-776, 2020
872020
Price image and the sugrophobia effect on luxury retail purchase intention
JH Cheah, DS Waller, P Thaichon, H Ting, XJ Lim
Journal of Retailing and Consumer Services 57, 102188, 2020
852020
What factors make controversial advertising offensive?: A preliminary study
DS Waller
ANZC A04 conference, 1-10, 2004
752004
Agency–client relationship factors across life-cycle stages
KS Fam, DS Waller
Journal of Relationship Marketing 7 (2), 217-236, 2008
702008
Does winning advertising awards pay?: The Australian experience
MJ Polonsky, DS Waller
Journal of Advertising Research 35 (1), 25-25, 1995
641995
Controversial product advertising in China: perceptions of three generational cohorts
KS Fam, DS Waller, FS Ong, Z Yang
Journal of Consumer Behaviour: An International Research Review 7 (6), 461-469, 2008
632008
Marketing: Core concepts and applications
WM Pride, G Elliott, S Rundle-Thiele, D Waller, A Paladino, OC Ferrell
John Wiley & Sons, 2006
602006
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