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Cited by
All
Since 2019
Citations
2
2
h-index
1
1
i10-index
0
0
0
2
1
2023
2024
1
1
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Sung Hak Hong
Seoul School of Integrated Science and Technology
Verified email at stud.assist.ac.kr
Marketing Technology
B2B Marketing
Technology Adoption and Diffusion
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Dynamics of marketing automation adoption for organisational marketing process transformation: the case of Microsoft
SH Hong, MJ Park
International Journal of Electronic Customer Relationship Management 12 (3 …
, 2020
2
2020
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