Brad D. Carlson
Cited by
Cited by
Toward a theory of customer engagement marketing
CM Harmeling, JW Moffett, MJ Arnold, BD Carlson
Journal of the Academy of marketing science 45, 312-335, 2017
Social versus psychological brand community: The role of psychological sense of brand community
BD Carlson, TA Suter, TJ Brown
Journal of business research 61 (4), 284-291, 2008
Human brands in sport: Athlete brand personality and identification
BD Carlson, DT Donavan
Journal of Sport Management 27 (3), 193-206, 2013
Consumer‐brand relationships in sport: brand personality and identification
BD Carlson, DT Donavan, KJ Cumiskey
International Journal of Retail & Distribution Management 37 (4), 370-384, 2009
A cross-lagged test of the association between customer satisfaction and employee job satisfaction in a relational context.
AR Zablah, BD Carlson, DT Donavan, JG Maxham III, TJ Brown
Journal of Applied Psychology 101 (5), 743, 2016
The influence of personality traits on sports fan identification.
DT Donavan, BD Carlson, M Zimmerman
Sport Marketing Quarterly 14 (1), 2005
Exploring the antecedents and consumer behavior consequences of the trait of superstition
JC Mowen, B Carlson
Psychology & Marketing 20 (12), 1045-1065, 2003
Trait superstition and consumer behavior: Re‐conceptualization, measurement, and initial investigations
BD Carlson, JC Mowen, X Fang
Psychology & Marketing 26 (8), 689-713, 2009
Advertising creativity and repetition: Recall, wearout and wearin effects
K Lehnert, BD Till, BD Carlson
International Journal of Advertising 32 (2), 211-231, 2013
A customer-focused approach to improve celebrity endorser effectiveness
BD Carlson, DT Donavan, GD Deitz, BC Bauer, V Lala
Journal of Business Research 109, 221-235, 2020
Does selective sales force training work?
Y Atefi, M Ahearne, JG Maxham III, DT Donavan, BD Carlson
Journal of Marketing Research 55 (5), 722-737, 2018
A framework for understanding new product alliance success
BD Carlson, GL Frankwick, KJ Cumiskey
Journal of Marketing Theory and Practice 19 (1), 7-26, 2011
Be like Mike: The role of social identification in athlete endorsements
BD Carlson, DT Donavan
Sport Marketing Quarterly 26 (3), 176-191, 2017
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements
BC Bauer, BD Carlson, CD Johnson
European Journal of Marketing 56 (3), 869-898, 2022
Implicit and explicit affective evaluations of athlete brands: the associative evaluation–emotional appraisal–intention model of athlete endorsements
Y Chang, YJ Ko, BD Carlson
Journal of Sport Management 32 (6), 497-510, 2018
Concerning the Effect of Athlete Endorsements on Brand and Team Related Intentions
BD Carlson, DT Donavan
Sport Marketing Quarterly 17, 154-162, 2008
Constituency building: Determining consumers’ willingness to participate in corporate political activities
CD Johnson, BC Bauer, BD Carlson
International Journal of Research in Marketing 39 (1), 42-57, 2022
Enhancing stimulus integration in a consumer information processing system: A theoretical foundation
BD Carlson, MA White
Marketing management journal 18 (2), 154-167, 2008
Brand outcomes in sales channel relationships: a guanxi theory perspective
W Rong, MJ Arnold, BD Carlson
Journal of Business & Industrial Marketing 36 (7), 1191-1212, 2021
The impact of cultural and religious animosity on product evaluations
M Kalliny, A Hausman, A Saran, B Carlson
2011 AMA Summer Marketing Educators' Conference Proceedings, 2011
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