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Shabahat ali
Shabahat ali
Postdoctoral Fellow (Jiangsu university) PhD in Business Administration (Harbin institute of
Verified email at fui.edu.pk
Title
Cited by
Cited by
Year
Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry)
S Ali, W Wu, S Ali
European Journal of Innovation Management 25 (4), 1056-1091, 2022
252022
Managing the product innovations paradox: the individual and synergistic role of the firm inside-out and outside-in marketing capability
S Ali, W Wu, S Ali
European Journal of Innovation Management 26 (2), 504-530, 2023
112023
Marketing capabilities, market ambidexterity and product innovation outcomes: A yin-yang of inside-out and outside-in
S Ali, H Tian, W Wu, S Ali, T Kumail, N Saif
Industrial Marketing Management 118, 27-43, 2024
2024
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