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Cited by
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Since 2019
Citations
36
36
h-index
2
2
i10-index
2
2
0
14
7
2021
2022
2023
2024
1
14
10
10
Public access
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2 articles
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Sadaqat Ali
Institute of Management Sciences, University of Science & Technology Bannu
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Shabahat ali
Postdoctoral Fellow (Jiangsu university) PhD in Business Administration (Harbin institute of
Verified email at fui.edu.pk
Strategic marketing
Strategic Management
Organization Learning
Innovation Management
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Year
Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry)
S Ali, W Wu, S Ali
European Journal of Innovation Management 25 (4), 1056-1091
, 2022
25
2022
Managing the product innovations paradox: the individual and synergistic role of the firm inside-out and outside-in marketing capability
S Ali, W Wu, S Ali
European Journal of Innovation Management 26 (2), 504-530
, 2023
11
2023
Marketing capabilities, market ambidexterity and product innovation outcomes: A yin-yang of inside-out and outside-in
S Ali, H Tian, W Wu, S Ali, T Kumail, N Saif
Industrial Marketing Management 118, 27-43
, 2024
2024
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