| Will the real-world citizen please stand up! The many faces of cosmopolitan consumer behavior HM Cannon, A Yaprak Journal of International Marketing 10 (4), 30-52, 2002 | 434 | 2002 |
| Constructs of simulation evaluation AH Feinstein, HM Cannon Simulation in Aviation Training, 459-474, 2017 | 328 | 2017 |
| Bloom beyond Bloom: Using the revised taxonomy to develop experiential learning strategies HM Cannon, AH Feinstein Developments in Business Simulation and Experiential Learning: Proceedings …, 2005 | 152 | 2005 |
| A strategic pricing framework HM Cannon, FW Morgan Journal of Services Marketing 4 (2), 19-30, 1990 | 130 | 1990 |
| Evaluating the CYMYC cosmopolitanism scale on Korean consumers SJ Yoon, HM Cannon, A Yaprak Advances in international marketing 7 (1), 211-232, 1996 | 122 | 1996 |
| Beyond Effective Frequency: Evaluating media schedules using frequency value planning HM Cannon, JD Leckenby, A Abernethy Journal of Advertising Research 42 (6), 33-46, 2002 | 89 | 2002 |
| Fidelity, verifiability, and validity of simulation: Constructs for evaluation AH Feinstein, HM Cannon Developments in Business Simulation and Experiential Learning: Proceedings …, 2001 | 87 | 2001 |
| Effective reach and frequency: Does it really make sense? HM Cannon, EA Riordan Journal of Advertising Research 34 (2), 19-29, 1994 | 85 | 1994 |
| Managing complexity: applying the conscious-competence model to experiential learning HM Cannon, AH Feinstein, DP Friesen developments in business simulation and experiential learning: proceedings …, 2010 | 81 | 2010 |
| In search of the global consumer HM Cannon, SJ Yoon, L McGowan, A Yaprak Proceedings for the 1994 Annual Meeting of the Academy of International Business, 1994 | 73 | 1994 |
| A new method for estimating the effect of media context HM Cannon Journal of Advertising Research 22 (5), 41-48, 1982 | 68 | 1982 |
| A dynamic framework for understanding cross‐national segmentation HM Cannon, A Yaprak International Marketing Review 28 (3), 229-243, 2011 | 67 | 2011 |
| Dealing with the complexity paradox in business simulation games HM Cannon Developments in Business Simulation and Experiential Learning: Proceedings …, 1995 | 53 | 1995 |
| Addressing new media with conventional media planning HM Cannon Journal of Interactive Advertising 1 (2), 28-42, 2001 | 50 | 2001 |
| An empirically keyed scale for measuring managerial attitudes toward women executives P Dubno, J Costas, H Cannon, C Wankel, H Emin Psychology of Women Quarterly 3 (4), 357-364, 1979 | 50 | 1979 |
| Can comparative advertising be effective in Germany? A tale of two campaigns M Schwaiger, C Rennhak, CR Taylor, HM Cannon Journal of Advertising Research 47 (1), 2-13, 2007 | 46 | 2007 |
| A hermeneutical approach to external validation of simulation models AH Feinstein, HM Cannon Simulation & Gaming 34 (2), 186-197, 2003 | 46 | 2003 |
| Cosmopolitan-based cross national segmentation in global marketing simulations HM Cannon, A Yaprak Developments in Business Simulation and Experiential Learning: Proceedings …, 2001 | 45 | 2001 |
| A framework for assessing the competencies reflected in simulation performance HM Cannon, AC Burns Developments in Business Simulation and Experiential Learning: Proceedings …, 1999 | 44 | 1999 |
| Do demographics help in media selection? H Assael, HM Cannon Journal of Advertising Research 19 (6), 7-11, 1979 | 44 | 1979 |
