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Fangfang Hou
Fangfang Hou
International Business School Suzhou, Xi’an Jiaotong-Liverpool University
Verified email at xjtlu.edu.cn
Title
Cited by
Cited by
Year
Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China
F Hou, Z Guan, B Li, AYL Chong
Internet Research, 2019
1042019
Repurchase intention in the Chinese e-marketplace: Roles of interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms
H Bao, B Li, J Shen, F Hou
Industrial Management & Data Systems 116 (8), 1759-1778, 2016
912016
What determines customers’ continuance intention of FinTech? Evidence from YuEbao
Z Wang, G Zhengzhi Gordon, F Hou, B Li, W Zhou
Industrial Management & Data Systems, 2019
442019
Understanding and predicting what influence online product sales? A neural network approach
F Hou, B Li, AYL Chong, N Yannopoulou, MJ Liu
Production Planning & Control 28 (11-12), 964-975, 2017
402017
What drives people to purchase virtual gifts in live streaming? The mediating role of flow
B Li, F Hou, Z Guan, AYL Chong
PACIS 2018 Proceedings, 239, 2018
322018
Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: the Moderating Role of Readability
B Li, F Hou, Z Guan, AYL Chong, X Pu
PACIS 2017 Proceedings, 257, 2017
132017
What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model
Z Guan, F Hou, B Li, CW Phang, AYL Chong
Information Systems Journal, 2021
122021
What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment
Z Guan, F Hou, B Li, A Chong, CW Phang
ICIS 2019 Proceedings, 2019
82019
Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience
F Hou, Z Guan, B Li, Y Hu, AYL Chong
PACIS 2020 Proceedings, 2020
72020
How Social Experience Encourages Donation Intention to Charitable Crowdfunding Projects on Social Media: Empathy and Personal Impulsiveness
B Li, Z Guan, F Hou, AYL Chong
PACIS 2019 Proceedings, 2019
42019
UNDERSTANDING THE PURCHASE INTENTION OF VIR-TUAL GIFTS IN LIVE STREAMING: FLOW THEORY AND SWIFT GUANXI
Z Guan, F Hou, B Li, A Chong
ECIS 2020 Proceedings, 2020
22020
Disentangling the Effects of Narrative and Statistical Evidence on Donations in Charitable Crowdfunding: A Narrative Persuasion Perspective
Z Guan, F Hou, B Li, Z Cai, E Lim, CW Tan
PACIS 2020 Proceedings, 2020
12020
A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media
Z Guan, B Li, F Hou, A Chong, JB Thatcher
PACIS 2022 Proceedings, 288, 2022
2022
Evaluating Charitable Crowdfunding based on Storytelling Linguistic Cues: A Narrative Persuasion Perspective
Z Guan, F Hou, B Li, Z Cai, AYL Chong, E Lim, CW Tan
SIGHCI 2020 PROCEEDINGS, 2020
2020
Importance of Community Influence and Meter Message on Brand Value Co-creation: A Study in Social Commerce Research-in-Progress
T Ma, Z Guan, B Li, F Hou, AYL Chong
CONF-IRM 2018 Proceedings, 32, 2018
2018
The Effect of Region-specific Institutions and Firm-specific Resources on Firm's Innovativeness in China
F Hou
PACIS 2017 Proceedings, 282, 2017
2017
Factors determining a Firm's Innovativeness: an Empirical Study of Chinese E-Commerce Industry.
F Hou, AYL Chong, B Li
PACIS 2016 Proceedings, 84, 2016
2016
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