Katharine "Katie" Howie
Katharine "Katie" Howie
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Spirituality, moral identity, and consumer ethics: A multi-cultural study
SJ Vitell, RA King, K Howie, JF Toti, L Albert, ER Hidalgo, O Yacout
Journal of business ethics 139, 147-160, 2016
Consumer participation in cause-related marketing: An examination of effort demands and defensive denial
KM Howie, L Yang, SJ Vitell, V Bush, D Vorhies
Journal of Business Ethics 147, 679-692, 2018
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
PJ Woodroof, KM Howie, HA Syrdal, R VanMeter
Journal of Product & Brand Management 29 (5), 675-688, 2020
The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars
PJ Woodroof, GD Deitz, KM Howie, RD Evans
Journal of the Academy of Marketing Science 47, 899-918, 2019
Classroom ready teaching moments
DJ Whalen, KK Coker
Marketing Education Review 27 (2), 119-123, 2017
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
KK Kim
Springer, 2016
Nonprofit quality: What is it and why should nonprofits care?
PJ Woodroof, KM Howie, MC Peasley
International Journal of Nonprofit and Voluntary Sector Marketing, 2020
The not so passé MBA: Podcasts as marketing cases
RA VanMeter, S Schetzsle, K Howie
Marketing Education Review 29 (2), 142-146, 2019
The truth about transparency and authenticity on social media: how brands communicate and how customers respond: an abstract
K Coker, K Howie, H Syrdal, R Vanmeter, P Woodroof
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
Examining Sales Promotion Theory in a Cause-Related Marketing Setting: An Abstract
K Howie, P Woodroof
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
Finding the sweet spot of cause-related marketing: Consumer response to campaign tactics
KM Howie
Athlete–brand relationships in the era of “cancel culture”: Insights, analyses, and strategic development
RMD Mesler, K Howie, J Vredenburg, J Chernishenko
Sport marketing in a global environment, 219-243, 2022
The association between political identity centrality and cancelling proclivity
RM Mesler, K Howie, J Chernishenko, MN Shen, J Vredenburg
Acta psychologica 244, 104140, 2024
Discrete emotions in environmental decision-making
EY Chan, K Howie, F Septianto
Frontiers in Psychology 14, 1272343, 2023
But This Rewards Me! An Examination of Consumer Status and Social Dominance Orientation in the Donation of Reward Points
CR Slay, K Howie
Brands can be rewarded for social activism–but they also risk losing customers to apolitical rivals
J Vredenburg, RM Mesler, K Howie
The Conversation, 2022
Past and Present Journal of Business Ethics Editors and Editorial Board Members from 2006 to 2022
F Afiouni, A Arnaud, M Babalola, PM Bal, D Baumann-Pauly, FD Belschak, ...
Journal of Business Ethics 180, 941-943, 2022
Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing: University of Lethbridge Pronghorns’ Operation Red Nose Campaign
KC Lafreniere, K Howie
Social Marketing in Action: Cases from Around the World, 163-174, 2019
Cause-related marketing and shareholder value: An event study analysis
P Woodroof, G Deitz, K Howie
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
Special Sessions Description: Advancing the Cause of Cause-Related Marketing
J Coleman, K Howie, P Woodroof, R VanMeter
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
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