| Spirituality, moral identity, and consumer ethics: A multi-cultural study SJ Vitell, RA King, K Howie, JF Toti, L Albert, ER Hidalgo, O Yacout Journal of business ethics 139, 147-160, 2016 | 185 | 2016 |
| Consumer participation in cause-related marketing: An examination of effort demands and defensive denial KM Howie, L Yang, SJ Vitell, V Bush, D Vorhies Journal of Business Ethics 147, 679-692, 2018 | 114 | 2018 |
| What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions PJ Woodroof, KM Howie, HA Syrdal, R VanMeter Journal of Product & Brand Management 29 (5), 675-688, 2020 | 72 | 2020 |
| The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars PJ Woodroof, GD Deitz, KM Howie, RD Evans Journal of the Academy of Marketing Science 47, 899-918, 2019 | 72 | 2019 |
| Classroom ready teaching moments DJ Whalen, KK Coker Marketing Education Review 27 (2), 119-123, 2017 | 10 | 2017 |
| Marketing at the Confluence Between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress P Rossi Springer, 2017 | 10 | 2017 |
| Nonprofit quality: What is it and why should nonprofits care? PJ Woodroof, KM Howie, MC Peasley International Journal of Nonprofit and Voluntary Sector Marketing, 2020 | 8 | 2020 |
| The not so passé MBA: Podcasts as marketing cases RA VanMeter, S Schetzsle, K Howie Marketing Education Review 29 (2), 142-146, 2019 | 5 | 2019 |
| Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference KK Kim Springer, 2016 | 5 | 2016 |
| The truth about transparency and authenticity on social media: how brands communicate and how customers respond: an abstract K Coker, K Howie, H Syrdal, R Vanmeter, P Woodroof Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 4 | 2018 |
| Examining Sales Promotion Theory in a Cause-Related Marketing Setting: An Abstract K Howie, P Woodroof Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2 | 2019 |
| Finding the sweet spot of cause-related marketing: Consumer response to campaign tactics KM Howie | 2 | 2016 |
| Discrete emotions in environmental decision-making EY Chan, K Howie, F Septianto Frontiers in Psychology 14, 2023 | | 2023 |
| But This Rewards Me! An Examination of Consumer Status and Social Dominance Orientation in the Donation of Reward Points CR Slay, K Howie | | 2023 |
| Brands can be rewarded for social activism–but they also risk losing customers to apolitical rivals J Vredenburg, RM Mesler, K Howie The Conversation, 2022 | | 2022 |
| Athlete–brand relationships in the era of “cancel culture”: Insights, analyses, and strategic development RMD Mesler, K Howie, J Vredenburg, J Chernishenko Sport Marketing in a Global Environment, 219-243, 2022 | | 2022 |
| Past and Present Journal of Business Ethics Editors and Editorial Board Members from 2006 to 2022 F Afiouni, A Arnaud, M Babalola, PM Bal, D Baumann-Pauly, FD Belschak, ... Journal of Business Ethics 180, 941-943, 2022 | | 2022 |
| Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing: University of Lethbridge Pronghorns’ Operation Red Nose Campaign KC Lafreniere, K Howie Social Marketing in Action: Cases from Around the World, 163-174, 2019 | | 2019 |
| Cause-related marketing and shareholder value: An event study analysis P Woodroof, G Deitz, K Howie Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
| Special Sessions Description: Advancing the Cause of Cause-Related Marketing J Coleman, K Howie, P Woodroof, R VanMeter Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
