| The dishonesty of honest people: A theory of self-concept maintenance N Mazar, O Amir, D Ariely Journal of marketing research 45 (6), 633-644, 2008 | 3713 | 2008 |
| Deciding without resources: Resource depletion and choice in context A Pocheptsova, O Amir, R Dhar, RF Baumeister Journal of Marketing Research 46 (3), 344-355, 2009 | 512 | 2009 |
| In search of homo economicus: cognitive noise and the role of emotion in preference consistency L Lee, O Amir, D Ariely Journal of Consumer Research 36 (2), 173-187, 2009 | 425 | 2009 |
| Keeping it real in experimental research—Understanding when, where, and how to enhance realism and measure consumer behavior AC Morales, O Amir, L Lee Journal of Consumer Research 44 (2), 465-476, 2017 | 306 | 2017 |
| Stumble, Predict, Nudge: How Behavioral Economics Informs Law and Policy O Lobel, O Amir Columbia Law Review 108, 2098-2138, 2009 | 279* | 2009 |
| Can Uncertainty Improve Promotions? K Goldsmith, O Amir Journal of Marketing Research 47 (6), 1070-1077, 2010 | 214 | 2010 |
| Choice construction versus preference construction: the instability of preferences learned in context O Amir, J Levav Journal of Marketing Research, 2007 | 189 | 2007 |
| Resting on laurels: The effects of discrete progress markers as subgoals on task performance and preferences. O Amir, D Ariely Journal of Experimental Psychology: Learning, Memory, and Cognition 34 (5), 1158, 2008 | 161 | 2008 |
| Psychology, behavioral economics, and public policy O Amir, D Ariely, A Cooke, D Dunning, N Epley, U Gneezy, B Koszegi, ... Marketing letters 16 (3), 443-454, 2005 | 159 | 2005 |
| More Ways to Cheat-Expanding the Scope of Dishonesty N Mazar, O Amir, D Ariely Journal of Marketing Research 45 (6), 651-653, 2008 | 124* | 2008 |
| Driving performance: A growth theory of noncompete law O Amir, O Lobel Stan. Tech. L. Rev. 16, 833, 2012 | 122* | 2012 |
| Physical activity counseling in primary care: insights from public health and behavioral economics K Shuval, T Leonard, J Drope, DL Katz, AV Patel, M Maitin‐Shepard, ... CA: a cancer journal for clinicians 67 (3), 233-244, 2017 | 119 | 2017 |
| Decisions by rules: The case of unwillingness to pay for beneficial delays O Amir, D Ariely Journal of Marketing Research, 2007 | 116* | 2007 |
| The dissociation between monetary assessment and predicted utility O Amir, D Ariely, Z Carmon Marketing Science 27 (6), 1055-1064, 2008 | 55 | 2008 |
| Liberalism and lifestyle: Informing regulatory governance with behavioural research O Amir, O Lobel European Journal of Risk Regulation 3 (1), 17-25, 2012 | 39* | 2012 |
| How context affects choice R Thomadsen, RP Rooderkerk, O Amir, N Arora, B Bollinger, K Hansen, ... Customer Needs and Solutions 5, 3-14, 2018 | 36 | 2018 |
| Guilt dynamics: Consequences of temporally separating decisions and actions KE Duke, ON Amir Journal of Consumer Research 45 (6), 1254-1273, 2019 | 30 | 2019 |
| “Ten Million Readers Can’t Be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial C Morvinski, O Amir, E Muller Marketing Science 36 (2), 290-300, 2017 | 30 | 2017 |
| The pain of deciding: Indecision, procrastination, and consumer choice online O Amir, D Ariely Unpublished manuscript, 2004 | 26* | 2004 |
| How incentive framing can harness the power of social norms A Lieberman, KE Duke, O Amir Organizational Behavior and Human Decision Processes 151, 118-131, 2019 | 24 | 2019 |
Dan ArielyProfessor of psychology and behavioral economics, Duke UniversityVerified email at danariely.com
