| A customer-focused approach to improve celebrity endorser effectiveness BD Carlson, DT Donavan, GD Deitz, BC Bauer, V Lala Journal of Business Research 109, 221-235, 2020 | 82 | 2020 |
| The automation of management and business science CD Johnson, BC Bauer, F Niederman Academy of Management Perspectives 35 (2), 292-309, 2021 | 36 | 2021 |
| The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements BC Bauer, BD Carlson, CD Johnson European Journal of Marketing 56 (3), 869-898, 2022 | 30 | 2022 |
| Exploring flow in the mobile interface context CD Johnson, BC Bauer, N Singh Journal of retailing and consumer services 53, 101744, 2020 | 29 | 2020 |
| Constituency building: Determining consumers’ willingness to participate in corporate political activities CD Johnson, BC Bauer, BD Carlson International Journal of Research in Marketing 39 (1), 42-57, 2022 | 15 | 2022 |
| Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal BC Bauer Psychology & Marketing 40 (4), 791-810, 2023 | 14 | 2023 |
| Place–brand stereotypes: does stereotype-consistent messaging matter? BC Bauer, CD Johnson, N Singh Journal of Product & Brand Management 27 (7), 754-767, 2018 | 13 | 2018 |
| The effect of brand crises on endorser reputation and endorsement portfolios CD Johnson, BC Bauer, MJ Arnold Psychology & Marketing 39 (7), 1385-1397, 2022 | 12 | 2022 |
| Priming from the pulpit: Extending regulatory focus theory to church services CD Johnson, BC Bauer, CA Ascencio, Y Kuang Nonprofit Management and Leadership 29 (3), 437-447, 2019 | 6 | 2019 |
| Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships BC Bauer, BD Carlson, MJ Arnold Psychology & Marketing 40 (12), 2539-2558, 2023 | 3 | 2023 |
| Location, location… mailing location? The impact of address as a signal CD Johnson, BC Bauer, K Kelting, N Jankuhn, W Sim Journal of Business Research 128, 326-337, 2021 | 3 | 2021 |
| “I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing BC Bauer, CD Johnson Journal of Advertising 52 (2), 300-309, 2023 | 2 | 2023 |
| The communal consumption experience: sharing, rituals, & socialization BC Bauer, AJ Mills Journal of Wine Research 32 (3), 135-137, 2021 | 2 | 2021 |
| Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit BC Bauer, CD Johnson International Marketing Review, 2024 | 1 | 2024 |
| An inconvenient truth about “bundling” commitment, engagement, and embeddedness: Unbundling to extend theory on turnover motivations and beyond CP Maertz Jr, CD Johnson, BC Bauer Organizational Psychology Review, 20413866241245310, 2024 | 1 | 2024 |
| CULTURAL COMPETENCY IN HEALTHCARE. BC Bauer, N Baum Physician Leadership Journal 9 (1), 2022 | 1 | 2022 |
| Competing construals in advertising: the central role of feeling closer to the brand versus closer to other brand users BC Bauer European Journal of Marketing, 2024 | | 2024 |
| Panic Buying Pandemonium: The Bandwagon Effect and Healthcare Implications. N Baum, B Bauer, E Powell Physician Leadership Journal 11 (2), 2024 | | 2024 |
| Viral Marketing in Healthcare. BC BAUER, N BAUM Podiatry Management 40 (9), 2021 | | 2021 |
| Divergence in Brand Community Membership: The Role of Social Distance & Competing Construals BC Bauer Saint Louis University, 2019 | | 2019 |
