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Brittney C. Bauer
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Year
A customer-focused approach to improve celebrity endorser effectiveness
BD Carlson, DT Donavan, GD Deitz, BC Bauer, V Lala
Journal of Business Research 109, 221-235, 2020
712020
The automation of management and business science
CD Johnson, BC Bauer, F Niederman
Academy of Management Perspectives 35 (2), 292-309, 2021
332021
Exploring flow in the mobile interface context
CD Johnson, BC Bauer, N Singh
Journal of retailing and consumer services 53, 101744, 2020
272020
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements
BC Bauer, BD Carlson, CD Johnson
European Journal of Marketing 56 (3), 869-898, 2022
242022
Place–brand stereotypes: does stereotype-consistent messaging matter?
BC Bauer, CD Johnson, N Singh
Journal of Product & Brand Management 27 (7), 754-767, 2018
122018
Constituency building: Determining consumers’ willingness to participate in corporate political activities
CD Johnson, BC Bauer, BD Carlson
International Journal of Research in Marketing 39 (1), 42-57, 2022
102022
The effect of brand crises on endorser reputation and endorsement portfolios
CD Johnson, BC Bauer, MJ Arnold
Psychology & Marketing 39 (7), 1385-1397, 2022
92022
Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal
BC Bauer
Psychology & Marketing 40 (4), 791-810, 2023
62023
Priming from the pulpit: Extending regulatory focus theory to church services
CD Johnson, BC Bauer, CA Ascencio, Y Kuang
Nonprofit Management and Leadership 29 (3), 437-447, 2019
62019
Location, location… mailing location? The impact of address as a signal
CD Johnson, BC Bauer, K Kelting, N Jankuhn, W Sim
Journal of Business Research 128, 326-337, 2021
32021
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships
BC Bauer, BD Carlson, MJ Arnold
Psychology & Marketing 40 (12), 2539-2558, 2023
22023
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing
BC Bauer, CD Johnson
Journal of Advertising 52 (2), 300-309, 2023
22023
The communal consumption experience: sharing, rituals, & socialization
BC Bauer, AJ Mills
Journal of Wine Research 32 (3), 135-137, 2021
22021
Nursery runoff collection and treatment systems.
BJ Lesikar, AL Kenimer, MA Arnold, BC Bauer, MW Goyne, DC Wilkerson, ...
21997
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit
BC Bauer, CD Johnson
International Marketing Review, 2024
2024
An inconvenient truth about “bundling” commitment, engagement, and embeddedness: Unbundling to extend theory on turnover motivations and beyond
CP Maertz Jr, CD Johnson, BC Bauer
Organizational Psychology Review, 20413866241245310, 2024
2024
Panic Buying Pandemonium: The Bandwagon Effect and Healthcare Implications.
N Baum, B Bauer, E Powell
Physician Leadership Journal 11 (2), 2024
2024
CULTURAL COMPETENCY IN HEALTHCARE.
BC Bauer, N Baum
Physician Leadership Journal 9 (1), 2022
2022
Viral Marketing in Healthcare.
BC BAUER, N BAUM
Podiatry Management 40 (9), 2021
2021
Divergence in Brand Community Membership: The Role of Social Distance & Competing Construals
BC Bauer
Saint Louis University, 2019
2019
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Articles 1–20