George Avlonitis
George Avlonitis
Verified email at
Cited by
Cited by
Entrepreneurial orientation of SMEs, product innovativeness, and performance
GJ Avlonitis, HE Salavou
Journal of Business Research 60 (5), 566-575, 2007
An empirically‐based typology of product innovativeness for new financial services: Success and failure scenarios
GJ Avlonitis, PG Papastathopoulou, SP Gounaris
Journal of Product Innovation Management: an international publication of …, 2001
Green marketing orientation: Conceptualization, scale development and validation
KK Papadas, GJ Avlonitis, M Carrigan
Journal of Business Research 80, 236-246, 2017
Marketing orientation and company performance: industrial vs. consumer goods companies
GJ Avlonitis, SP Gounaris
Industrial marketing management 26 (5), 385-402, 1997
Marketing orientation and its determinants: an empirical analysis
GJ Avlonitis, SP Gounaris
European journal of marketing 33 (11/12), 1003-1037, 1999
Antecedents and consequences of CRM technology acceptance in the sales force
GJ Avlonitis, NG Panagopoulos
Industrial marketing management 34 (4), 355-368, 2005
The impact of internet use on business-to-business marketing: examples from American and European companies
GJ Avlonitis, DA Karayanni
Industrial marketing management 29 (5), 441-459, 2000
The interplay of strategic and internal green marketing orientation on competitive advantage
KK Papadas, GJ Avlonitis, M Carrigan, L Piha
Journal of Business Research 104, 632-643, 2019
Assessing the innovativeness of organizations and its antecedents: Project Innovstrat
GJ Avlonitis, A Kouremenos, N Tzokas
European Journal of Marketing 28 (11), 5-28, 1994
Pricing objectives and pricing methods in the services sector
GJ Avlonitis, KA Indounas
Journal of services marketing 19 (1), 47-57, 2005
Pricing practices of service organizations
GJ Avlonitis, KA Indounas
Journal of Services Marketing 20 (5), 346-356, 2006
Performance implications of sales strategy: the moderating effects of leadership and environment
NG Panagopoulos, GJ Avlonitis
International Journal of Research in Marketing 27 (1), 46-57, 2010
Product innovativeness and performance: a focus on SMEs
H Salavou, G Avlonitis
Management Decision 46 (7), 969-985, 2008
An analysis of product deletion scenarios
GJ Avlonitis, SJ Hart, NX Tzokas
Journal of Product Innovation Management: An International Publication of …, 2000
Economics and marketing on pricing: how and why do they differ?
T Skouras, GJ Avlonitis, KA Indounas
Journal of Product & Brand Management 14 (6), 362-374, 2005
Desti-Nation Branding’: What for? From the notions of tourism and nation branding to an integrated framework
AA Giannopoulos, LP Piha, GJ Avlonitis
Berlin International Economics Congress, 2011
Selling and sales management: An introduction to the special section and recommendations on advancing the sales research agenda
GJ Avlonitis, NG Panagopoulos
Industrial Marketing Management 39 (7), 1045-1048, 2010
Market orientation development: a comparison of industrial vs consumer goods companies
SP Gounaris, GJ Avlonitis
Journal of Business & Industrial Marketing 16 (5), 354-381, 2001
Product elimination decision making: does formality matter?
GJ Avlonitis
Journal of Marketing 49 (1), 41-52, 1985
Internationalizing sales research: Current status, opportunities, and challenges
NG Panagopoulos, N Lee, EB Pullins, GJ Avlonitis, P Brassier, P Guenzi, ...
Journal of Personal Selling & Sales Management 31 (3), 219-242, 2011
The system can't perform the operation now. Try again later.
Articles 1–20