| How avatar identification affects enjoyment in the metaverse: the roles of avatar customization and social engagement HW Lee, K Chang, JP Uhm, E Owiro Cyberpsychology, Behavior, and Social Networking 26 (4), 255-262, 2023 | 18 | 2023 |
| Study on How Intrinsic and Extrinsic Motivations Influence Chinese Online Esports Viewership K Chang 6th International Symposium on Social Science (ISSS 2020), No. Is, 45-60, 2020 | 3 | 2020 |
| Generation Z and Millennial esports gamers’ perceived toxicity risk and game brand loyalty: moderated mediation effects of brand identification, self-efficacy, and support from … K Chang, HW Lee, G Bennett Young Consumers 25 (1), 28-44, 2024 | 1 | 2024 |
| Perceived uniqueness of esports: players’ hyperconnected digital playground for self-improvement HW Lee, K Chang, PN Neff, C Nite, G Bennett Sport in Society 26 (11), 1873-1890, 2023 | 1 | 2023 |
| Paradoxical relationship between esports toxicity and toxicity tolerance: moderated mediation by gender and positive reappraisal coping K Chang, JP Uhm, S Kim, HW Lee International Journal of Sports Marketing and Sponsorship 24 (4), 737-752, 2023 | 1 | 2023 |
Hyun-Woo LeeTexas A&M UniversityVerified email at tamu.edu
