To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19 NA Aziz, F Long Journal of Consumer Behaviour, 2021 | 34 | 2021 |
Travel abroad for face gaining or face saving? A comparison between Chinese gen Y male and female tourists in a context of Chinese culture F Long, NA Aziz Journal of International Consumer Marketing 34 (1), 39-50, 2022 | 17 | 2022 |
The Mystery of National Identity of Chinese International Students amid the COVID-19 Pandemic: The Role of Western Neo-racism and Chinese Nationalism. F Long Studies in Social Justice 16 (1), 2022 | 8 | 2022 |
Examining Travel Constraints and Perceived Risk on Intention to Travel during the COVID-19 Pandemic: The Case of Malaysian Consumers N Abd Aziz, F Long, SMA Murad MALAYSIAN JOURNAL OF CONSUMER AND FAMILY ECONOMICS 27, 200-219, 2021 | 8 | 2021 |
Exploring the Relationship between Travel Motivations and Information Sharing Behaviors on Social Media: Gendered Differences of Chinese Gen Y in a Context of Confucianism F Long, NA Aziz, AH Ngah Journal of China Tourism Research, 1-21, 2022 | 3 | 2022 |
THE ROLE OF FACE GAINING ON MILLENNIALS’OUTBOUND TRAVEL INTENTION IN MAINLAND CHINA F Long, NA Aziz Tourism Culture & Communication, 2021 | 3 | 2021 |
Sustainability and the Tourist Wall: The Case of Hindered Interaction Between Chinese Visitors with Malaysian Society F Long, CS Ooi Asian Tourism Sustainability, 81-99, 2022 | 2 | 2022 |
How Does Face Culture Influence Chinese Gen Y's Outbound Travel Intention? Examining The Moderating Role of Face Gaining F Long, NA Aziz, AH Ngah Tourism Review International 25 (4), 371-384, 2021 | 2 | 2021 |
Mobile Marketing Adoption among Small and Micro Bumiputera Enterprises: a Managerial Perspective from Malaysia NA Aziz, WMHW Hussain, F Long International Journal of Academic Research in Business and Social Sciences …, 2021 | | 2021 |
The tourist wall: the case of China visitors in Malaysia F Long, CS Ooi 31st Council for Australasian University Tourism and Hospitality Education …, 2021 | | 2021 |