Khong Kok Wei
Khong Kok Wei
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Examining the antecedents of persuasive eWOM messages in social media
S Teng, K Wei Khong, W Wei Goh, A Yee Loong Chong
Online information review 38 (6), 746-768, 2014
Determinants of negative word-of-mouth communication using social networking sites
MS Balaji, KW Khong, AYL Chong
Information & Management 53 (4), 528-540, 2016
Integrating Health Belief Model and Technology Acceptance Model: An Investigation of Health-Related Internet Use
AS Ahadzadeh, SP Sharif, FS Ong, KW Khong
Journal of Medical Internet Research 17 (2), e45, 2015
Antecedents of green brand equity: an integrated approach
PF Ng, MM Butt, KW Khong, FS Ong
Journal of business ethics 121, 203-215, 2014
Building trust in internet banking: a trustworthiness perspective
PL Yu, MS Balaji, KW Khong
Industrial Management & Data Systems, 2015
Business process re‐engineering in Malaysian banks and finance companies
K Wei Khong, S Richardson
Managing Service Quality: An International Journal 13 (1), 54-71, 2003
Measuring the impact of celebrity endorsement on consumer behavioural intentions: a study of Malaysian consumers
KW Khong, YL Wu
International Journal of Sports Marketing & Sponsorship 14 (3), 157-177, 2013
Organizational commitment: The study of organizational justice and leader-member exchange (LMX) among auditors in Malaysia
KL Leow, KW Khong
International Journal of Business and Information 4 (2), 2009
Persuasive electronic word-of-mouth messages in social media
S Teng, KW Khong, AYL Chong, B Lin
Journal of Computer Information Systems 57 (1), 76-88, 2017
An investigation of online shopping experience on trust and behavioral intentions
L Hao Suan Samuel, MS Balaji, K Kok Wei
Journal of Internet Commerce 14 (2), 233-254, 2015
Online Advertising: A Study on Malaysian Consumers.
KK Wei, T Jerome, LW Shan
International Journal of Business & Information 5 (2), 111-134, 2010
Analyzing key influences of tourists’ acceptance of online reviews in travel decisions
AYL Chong, KW Khong, T Ma, S McCabe, Y Wang
Internet Research, 2018
The perceived impact of successful outsourcing on customer service management
KW Khong
Supply Chain Management: An International Journal, 2005
Conceptualizing persuasive messages using ELM in social media
S Teng, KW Khong, WW Goh
Journal of Internet Commerce 13 (1), 65-87, 2014
Persuasive communication: A study of major attitude-behavior theories in a social media context
S Teng, KW Khong, WW Goh
Journal of Internet Commerce 14 (1), 42-64, 2015
Examining the effects of customer service management (CSM) on perceived business performance via structural equation modelling
BW Yap, KW Khong
Applied Stochastic Models in Business and Industry 22 (5‐6), 587-605, 2006
Does relationship communication matter in B2C service relationships?
MS Balaji, S Kumar Roy, K Kok Wei
Journal of Services Marketing 30 (2), 186-200, 2016
Examining actual consumer usage of E-wallet: A case study of big data analytics
S Teng, KW Khong
Computers in Human Behavior 121, 106778, 2021
Integrating behavioural and branding perspectives to maximize green brand equity: A holistic approach
MM Butt, S Mushtaq, A Afzal, KW Khong, FS Ong, PF Ng
Business Strategy and the Environment 26 (4), 507-520, 2017
The effects of customer service management on business performance in Malaysian banking industry: an empirical analysis
KK Wei, M Nair
Asia Pacific Journal of Marketing and Logistics 18 (2), 111-128, 2006
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