| Price determinants in online auctions: A comparative study of eBay China and US. J Hou Journal of Electronic Commerce Research 8 (3), 2007 | 58 | 2007 |
| Gender differences in online auctions J Hou, K Elliott Electronic Commerce Research and Applications 17, 123-133, 2016 | 50 | 2016 |
| Mobile shopping intensity: Consumer demographics and motivations J Hou, K Elliott Journal of Retailing and Consumer Services 63, 102741, 2021 | 30 | 2021 |
| Profiling online bidders J Hou, K Elliott Journal of Marketing Theory and Practice 18 (2), 109-126, 2010 | 26 | 2010 |
| Internet marketing: An overview J Hou, C Rego Office of Naval Research (ONR), Grant N 140110917, 2002, 2002 | 25 | 2002 |
| A classification of online bidders in a private value auction: Evidence from eBay J Hou, C Rego International Journal of Electronic Marketing and Retailing 1 (4), 322-338, 2007 | 24 | 2007 |
| Market structure and quality uncertainty: a theoretical framework for online auction research J Hou, J Blodgett Electronic Markets 20, 21-32, 2010 | 23 | 2010 |
| Late bidding and the auction price: evidence from eBay J Hou Journal of Product & Brand Management 16 (6), 422-428, 2007 | 19 | 2007 |
| Online Stock Trading: Do Demographics, Internet Usage, and Attitudes Matter? J Hou International Journal of Business and Social Science 6 (2), 2015 | 15 | 2015 |
| How do online bidders differ from non-bidders? J Hou, K Elliott Journal of Retailing and Consumer Services 21 (1), 18-25, 2014 | 15 | 2014 |
| WINNER'S CURSE OR ADVERSE SELECTION IN ONLINE AUCTIONS: THE ROLE OF QUALITY UNCERTAINTY AND INFORMATION DISCLOSURE. J Hou, A Kuzma, J Kuzma Journal of electronic commerce research 10 (3), 2009 | 11 | 2009 |
| Online shopping patronage: Do demographics and psychographics really matter? J Hou Journal of marketing development and competitiveness 14 (5), 2020 | 7 | 2020 |
| Do bidders compensate for shipping fees in online auctions? J Hou, J Blodgett Journal of Services Marketing 26 (6), 435-443, 2012 | 6 | 2012 |
| Sellers' quality claims in online auctions: evidence from eBay J Hou International Journal of Electronic Marketing and Retailing 1 (4), 355-369, 2007 | 5 | 2007 |
| Research in Online Social Media: An Overview from Top Marketing Journals J Hou ASIA PACIFIC JOURNAL OF INNOVATION AND ENTREPRENEURSHIP 7 (2), 129-144, 2013 | | 2013 |
| A Typology of Chinese Online Bidders J Hou Journal of Marketing Development and Competitiveness 6 (1), 81-87, 2012 | | 2012 |
| Price variations in online auctions: Evidence from a thick market J Hou Dissertation Abstracts International 68 (04), 2006 | | 2006 |
| SELLERS’QUALITY CLAIMS IN ONLINE AUCTIONS: A QUALITY SIGNAL? J Hou, Y Lan Enhancing Knowledge Development in Marketing, 308, 2004 | | 2004 |
| HEARIN CENTER FOR ENTERPRISE SCIENCE J Hou, C Rego | | |
