| A reconceptualization of brand image JL Lee, JD James, YK Kim International journal of business administration 5 (4), 1, 2014 | 228 | 2014 |
| Sports brand positioning: Positioning congruence and consumer perceptions toward brands JL Lee, Y Kim, J Won International Journal of Sports Marketing and Sponsorship [SSCI] 19 (4), 450-471, 2018 | 62 | 2018 |
| The impact of CSR-linked sport sponsorship on consumers’ reactions to service failures D Kim, Y Ko, JL Lee*, YC Kim International Journal of Sports Marketing and Sponsorship [SSCI] 21 (1), 70-90, 2020 | 26 | 2020 |
| Common Mistakes in Statistical and Methodological Practices of Sport Management Research Y Kim, JL Lee Measurement in Physical Education and Exercise Science [SSCI] 23 (4), 314-324, 2019 | 21 | 2019 |
| Sport brand positioning strategies and position-congruity on financial performance. JL Lee, J Won, DG Farr Sport Marketing Quarterly [SSCI] 29 (2), 109-120, 2020 | 12 | 2020 |
| The effectiveness of multiple brand portfolios: the role of directional dominance and brand interference on brand evaluation J Won, JL Lee* International Journal of Sports Marketing and Sponsorship [SSCI] 21 (2), 285-303, 2020 | 5 | 2020 |
| Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method S Cho, JL Lee, J Won, JKJ Lee Journal of Sport Management [SSCI] 34 (3), 189-200, 2020 | 3 | 2020 |
| Assessing sport brand value through use of the contingent valuation method JL Lee, JD James Journal of Economic & Financial Studies 3 (06), 33-44, 2015 | 3 | 2015 |
| PGA 골프장 경영인 리더십 탐색연구 원성준， 이지선 한국스포츠산업경영학회지 25 (4), 33-46, 2020 | 2 | 2020 |
| 멀티 브랜드 및 멀티 광고모델 스포츠 스폰서십 효과 이지선， 원성준 한국스포츠산업경영학회지 [KCI] 24 (4), 68-82, 2019 | 1 | 2019 |
| 스포츠 브랜드 포지셔닝 일치성이 재무성과에 미치는 영향 이지선， 원성준 한국스포츠산업경영학회지 [KCI] 23 (4), 75-90, 2018 | 1 | 2018 |
| Political identity, risk perception, and sport participation: Conditional process analysis of golfers’ revisit intent during the Covid pandemic S Cho, DH Kwak, JL Lee*, J Won Sport Marketing Quarterly [SSCI] 32 (2), 2023 | | 2023 |
| 코로나19 팬데믹 상황에서 스포츠 조직의 위기 대응과 리더십 이지선， 곽대희， 원성준， 조성호 한국스포츠산업경영학회지 27 (5), 1-15, 2022 | | 2022 |
| 골프 브랜드 포지셔닝 전략 연구: 광고 미디어별 내용분석 비교 원성준， 이지선 골프연구 16 (3), 67-81, 2022 | | 2022 |
| The Role of an Actual Brand Positioning: An Analysis of Digital Advertisements J Won, JL Lee* International Journal of Sport Communication [SSCI] 15 (1), 43-52, 2022 | | 2022 |
| Jersey Sponsorship: Understanding the Effectiveness through an Experimental Research Design S Hong, LJ Lee International Journal of Smart Business and Technology 10 (1), 13-30, 2022 | | 2022 |
| 소비자의 프리미엄 가격 (price premium) 지불 결정요인 이지선 한국스포츠산업경영학회지 [KCI] 22 (4), 75-90, 2017 | | 2017 |
| 가상 가치 평가법 (Contingent Valuation Method) 을 통한 스포츠 이벤트 브랜드 자산 측정 이지선， 김유겸 한국스포츠산업경영학회지 [KCI] 21 (6), 71-83, 2016 | | 2016 |
