Steven A. Taylor
Steven A. Taylor
Professor, Marketing, Illinois State University
Verified email at ilstu.edu - Homepage
TitleCited byYear
Measuring service quality: a reexamination and extension
JJ Cronin Jr, SA Taylor
The journal of marketing, 55-68, 1992
159561992
SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality
JJ Cronin Jr, SA Taylor
The Journal of marketing, 125-131, 1994
45231994
An assessment of the relationship between service quality and customer satisfaction
SA Taylor, TL Baker
Journal of retailing 70 (2), 163-178, 1994
26801994
The importance of brand equity to customer loyalty
SA Taylor, K Celuch, S Goodwin
Journal of product & brand management 13 (4), 217-227, 2004
4902004
Modeling patient satisfaction and service quality.
SA Taylor, JJ Cronin Jr
Journal of health care marketing 14 (1), 1994
3841994
Measuring service quality for strategic planning and analysis in service firms
M Hemmasi, KC Strong, SA Taylor
Journal of Applied Business Research 10, 24-24, 1994
2821994
DISTINGUISHING THE FACTORS INFLUENCING COLLEGE STUDENTS'CHOICE OF MAJOR.
JM Beggs, JH Bantham, S Taylor
College Student Journal 42 (2), 2008
2192008
Assessing regression-based importance weights for quality perceptions and satisfaction judgements in the presence of higher order and/orinteraction effects
SA Taylor
Journal of Retailing 73 (1), 135-159, 1997
2081997
AN EXPLORATORY INVESTIGATION INTO THE ANTECEDENTS OF SATISFACTION, BRAND ATTITUDE, AND LOYALTY WITHIN THE (B2B) ECRM INDUSTRY.
SA Taylor, G Hunter
Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior 27, 2014
1672014
THE* rules of stakeholder satisfaction (* Timeliness, honesty, empathy)
KC Strong, RC Ringer, SA Taylor
Journal of Business Ethics 32 (3), 219-230, 2001
1572001
Distinguishing service quality from patient satisfaction in developing health care marketing strategies
SA Taylor
Journal of Healthcare Management 39 (2), 221, 1994
1541994
Intention to engage in digital piracy: A conceptual model and empirical test
SA Taylor, C Ishida, DW Wallace
Journal of Service Research 11 (3), 246-262, 2009
1382009
The impact of loyalty with e-CRM software and e-services
SA Taylor, GL Hunter
International Journal of Service Industry Management 13 (5), 452-474, 2002
1312002
Recreational service quality in the international setting
SA Taylor, A Sharland, JJ Cronin, W Bullard
International Journal of Service Industry Management 4 (4), 68-86, 1993
1311993
Understanding (customer-based) brand equity in financial services
SA Taylor, GL Hunter, DL Lindberg
Journal of Services Marketing 21 (4), 241-252, 2007
1032007
The effectiveness of customer participation in new product development: A meta-analysis
W Chang, SA Taylor
Journal of Marketing 80 (1), 47-64, 2016
1002016
Assessing the use of regression analysis in examining service recovery in the insurance industry: Relating service quality, customer satisfaction, and customer trust
SA Taylor
Journal of Insurance Issues, 30-57, 2001
822001
Moving from marketization to marketing of higher education: The co-creation of value in higher education.
KM Judson, SA Taylor
Higher Education Studies 4 (1), 51-67, 2014
772014
Technology readiness in the e-insurance industry: an exploratory investigation and development of an agent technology e-consumption model
SA Taylor, K Celuch, S Goodwin
Journal of Insurance Issues, 142-165, 2002
762002
Patient satisfaction and service quality in the formation of customers' future purchase intentions in competitive health service settings
TL Baker, SA Taylor
Health marketing quarterly 15 (1), 1-15, 1998
731998
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Articles 1–20