| Social media advertising value: the case of transitional economies in Southeast Asia WVT Dao, ANH Le, JMS Cheng International Journal of Advertising 33 (2), 271-294, 2014 | 319 | 2014 |
| A systematic literature review on social entrepreneurial intention LP Tan, ANH Le, LP Xuan Journal of Social Entrepreneurship 11 (3), 241-256, 2020 | 85 | 2020 |
| Behavioral implications of international social media advertising: an investigation of intervening and contingency factors WJ Johnston, S Khalil, A Nhat Hanh Le, JMS Cheng Journal of International Marketing 26 (2), 43-61, 2018 | 70 | 2018 |
| A moderated mediating mechanism of omnichannel customer experiences ANH Le, XD Nguyen-Le International Journal of Retail & Distribution Management 49 (5), 595-615, 2020 | 46 | 2020 |
| A meta-analytic review of influence strategies in marketing channel relationships WJ Johnston, ANH Le, JMS Cheng Journal of the Academy of Marketing Science 46, 674-702, 2018 | 41 | 2018 |
| Factors affecting mobile shopping: a Vietnamese perspective ND Phong, NH Khoi, A Nhat-Hanh Le Journal of Asian Business and Economic Studies 25 (2), 186-205, 2018 | 40 | 2018 |
| Social media usage and work values: The example of Facebook in Taiwan JYC Lin, ANH Le, S Khalil, JMS Cheng Social Behavior and Personality: an international journal 40 (2), 195-200, 2012 | 38 | 2012 |
| Brand extension: using parent brand personality as leverage ANH Le, JMS Cheng, YH Lee, M Jain Asia Pacific Journal of Marketing and Logistics, 2012 | 36 | 2012 |
| A co-citation and co-word analysis of social entrepreneurship research P Tan Luc, P Xuan Lan, A Nhat Hanh Le, B Thanh Trang Journal of Social Entrepreneurship 13 (3), 324-339, 2022 | 35 | 2022 |
| Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination: the moderating role of visit frequency PKT Tran, PD Nguyen, AHN Le, VT Tran Tourism Review 77 (1), 287-301, 2022 | 32 | 2022 |
| Receptivity of governmental communication and its effectiveness during COVID-19 pandemic emergency in Vietnam: A qualitative study LT Tam, HX Ho, DP Nguyen, A Elias, ANH Le Global Journal of Flexible Systems Management 22 (Suppl 1), 45-64, 2021 | 30 | 2021 |
| The behavioral consequences of regret, anger, and frustration in service settings ANH Le, HX Ho Journal of Global Marketing 33 (2), 84-102, 2020 | 28 | 2020 |
| Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework ANH Le, MD Tran, DP Nguyen, JMS Cheng Asia pacific journal of marketing and logistics, 2019 | 28 | 2019 |
| Corporate rebranding and brand preference: brand name attitude and product expertise as moderators ANH Le, JMS Cheng, H Kuntjara, CTJ Lin Asia Pacific Journal of Marketing and Logistics 26 (4), 2014 | 28* | 2014 |
| Customer inspiration in a tourism context: An investigation of driving and moderating factors NH Khoi, ND Phong, ANH Le Current Issues in Tourism 23 (21), 2699-2715, 2020 | 27 | 2020 |
| The glocalisation of channels of distribution: a case study M Jain, S Khalil, ANH Le, JMS Cheng Management Decision 50 (3), 521-538, 2012 | 25 | 2012 |
| Exploring the factors favoring mcommerce adoption among indian msmes: A TOE perspective M Jain, ANH Le, JYC Lin, JMS Cheng 東海管理評論 13 (1), 147-188, 2011 | 17 | 2011 |
| Der Chao Chen (2014),“Social media advertising value: The case of transitional economies in Southeast Asia,” WVT Dao, ANH Le, JMS Cheng International Journal of Advertising 33 (2), 271-94, 0 | 15 | |
| Unraveling the dynamic and contingency mechanism between service experience and customer engagement with luxury hotel brands ANH Le, NH Khoi, DP Nguyen International Journal of Hospitality Management 99, 103057, 2021 | 14 | 2021 |
| Tourist inspiration and its consequences: The moderating role of neuroticism NH Khoi, ANH Le, MD Tran International Journal of Tourism Research 23 (5), 901-913, 2021 | 14 | 2021 |
Nguyen Dong PhongProfesssor, President of University of Economics Ho Chi Minh City (UEH), VietnamVerified email at ueh.edu.vn
