Joseph Cannon
Joseph Cannon
Professor of Marketing, Colorado State University
Verified email at
Cited by
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An examination of the nature of trust in buyer–seller relationships
PM Doney, JP Cannon
Journal of marketing 61 (2), 35-51, 1997
Understanding the influence of national culture on the development of trust
PM Doney, JP Cannon, MR Mullen
Academy of management review 23 (3), 601-620, 1998
Buyer–seller relationships in business markets
JP Cannon, WD Perreault Jr
Journal of marketing research 36 (4), 439-460, 1999
Buyer–supplier relationships and customer firm costs
JP Cannon, C Homburg
Journal of marketing 65 (1), 29-43, 2001
Contracts, norms, and plural form governance
JP Cannon, RS Achrol, GT Gundlach
Journal of the academy of marketing science 28 (2), 180-194, 2000
Building long-term orientation in buyer–supplier relationships: The moderating role of culture
JP Cannon, PM Doney, MR Mullen, KJ Petersen
Journal of operations management 28 (6), 506-521, 2010
Basic marketing: A marketing strategy planning approach
WD Perreault, JP Cannon, EJ McCarthy
(No Title), 2011
Pemasaran dasar: Pendekatan manajerial global
JP Cannon, WD Perreault, EJ McCarthy
Salemba Empat. Jakarta, 2008
Essentials of marketing: A marketing strategy planning approach
WD Perreault Jr, JP Cannon, EJ McCarthy
McGraw-Hill, 2021
Slotting allowances and fees: Schools of thought and the views of practicing managers
PN Bloom, GT Gundlach, JP Cannon
Journal of Marketing 64 (2), 92-108, 2000
The role of the sales force in value creation and appropriation: new directions for research
CP Blocker, JP Cannon, NG Panagopoulos, JK Sager
Journal of Personal Selling & Sales Management 32 (1), 15-27, 2012
Key accounts and team selling: a review, framework, and research agenda
E Jones, AL Dixon, LB Chonko, JP Cannon
Journal of Personal Selling & Sales Management 25 (2), 181-198, 2005
Customer satisfaction in transnational buyer–supplier relationships
C Homburg, H Krohmer, JP Cannon, I Kiedaisch
Journal of International Marketing 10 (4), 1-29, 2002
“Trust but verify”? The performance implications of verification strategies in trusting relationships
GT Gundlach, JP Cannon
Journal of the Academy of Marketing Science 38, 399-417, 2010
McCarthy, 2008
P Cannon, WD Perreault, E Jerome
Pemasaran Dasar Pendekatan Manajerial Global, 2011
Some reservations about social capital
EA Locke, NG Noorderhaven, JP Cannon, PM Doney, MR Mullen
Academy of Management Review 24 (1), 8-11, 1999
Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities
A Rindfleisch, K Antia, J Bercovitz, JR Brown, J Cannon, SJ Carson, ...
Marketing letters 21, 211-222, 2010
Alih Bahasa: Diana Angelica dan Ria Cahyani
JP Cannon, WD Perreault Jr, J McCarthy
Pemasaran Dasar-Dasar: Pendekatan Manajerial Global. Buku 2, 2008
Basic marketing: a global-managerial approach
JP Cannon, WD Perreault, EJ McCarthy
McGraw-Hill/Irwin, 2008
Developing a curriculum to enhance teaching of relationship marketing
JP Cannon, JN Sheth
Journal of Marketing Education 16 (2), 3-14, 1994
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