| Dimensions of athletic star power associated with Generation Y sports consumption. JR Braunstein, JJ Zhang International Journal of Sports Marketing & Sponsorship 6 (4), 2005 | 200 | 2005 |
| Brand personality in sport: Dimension analysis and general scale development JR Braunstein, SD Ross Sport Marketing Quarterly 19 (1), 8-16, 2010 | 160 | 2010 |
| An evaluation of sport management student preparedness: Recommendations for adapting curriculum to meet industry needs JR DeLuca, J Braunstein-Minkove Sport Management Education Journal 10 (1), 1-12, 2016 | 107 | 2016 |
| Understanding Women's Professional Basketball Game Spectators: Sociodemographics, Game Consumption, and Entertainment Options. JJ Zhang, L Pennington-Gray, DP Connaughton, JR Braunstein, MH Ellis, ... Sport Marketing Quarterly 12 (4), 2003 | 107 | 2003 |
| Athlete endorser effectiveness: model development and analysis JR Braunstein-Minkove, JJ Zhang, GT Trail Sport, Business and Management: An International Journal 1 (1), 93-114, 2011 | 99 | 2011 |
| Coping with athlete endorsers’ immoral behavior: Roles of athlete identification and moral emotions on moral reasoning strategies JS Lee, DH Kwak, JR Braunstein-Minkove Journal of Sport Management 30 (2), 176-191, 2016 | 98 | 2016 |
| Dimensions of market demand associated with pre-season training: Development of a scale for major league baseball spring training JR Braunstein, JJ Zhang, GT Trail, HJ Gibson Sport Management Review 8 (3), 271-296, 2005 | 75 | 2005 |
| The effects of vicarious achievement on BIRGing and CORFing: Testing moderating and mediating effects of team identification GT Trail, YK Kim, HH Kwon, MG Harrolle, JR Braunstein-Minkove, R Dick Sport Management Review 15 (3), 345-354, 2012 | 69 | 2012 |
| Effectively adapting the sport management curricula: Harnessing internal and external resources to address industry-specific needs JR Braunstein-Minkove, JR DeLuca Schole: A Journal of Leisure Studies and Recreation Education 30 (2), 12-30, 2015 | 36 | 2015 |
| Consumer expectations of market demand variables of an NFL expansion team JJ Zhang, D Connaughton, M Ellis, J Braunstein, B Cianfrone, C Vaughn Issues in Contemporary Athletics 1, 15-39, 2006 | 29* | 2006 |
| Self-Branding through NFL Team Fanship: Fans' Desired Self-Image and Its Implications for Branding Practices. JJ Wang, JR Braunstein-Minkove, TA Baker, B Li, JJ Zhang Sport Marketing Quarterly 29 (1), 2020 | 21 | 2020 |
| TC, and Williamson, D.(2003). Understanding Women’s Professional Football Game Spectators: Sociodemographics, Game Consumption, and Entertainment Options JJ Zhang, L Pennington-Gray, DP Connaughton, JR Braunstein, MH Ellis, ... Sport Marketing Quarterly 12 (4), 228-243, 0 | 16 | |
| Ambush marketing via social media: The case of the three most recent Olympic Games G Abeza, JR Braunstein-Minkove, B Séguin, N O’Reilly, A Kim, ... International Journal of Sport Communication 14 (2), 255-279, 2020 | 15 | 2020 |
| Influence of product-endorser match-up on consumer's purchase intentions of (non-sport) endorsed products JR Braunstein University of Florida, 2006 | 11 | 2006 |
| Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication G Abeza, N O’Reilly, JR Braunstein-Minkove International Journal of Sport Communication 13 (4), 595-620, 2020 | 7 | 2020 |
| Qatar 2022 World Cup: Designing a Context-Based Decision-Making Approach G Abeza, MQ Boesen, N O’Reilly, JR Braunstein-Minkove Case Studies in Sport Management 9 (1), 7-11, 2020 | 7 | 2020 |
| Dimensions of athletic star power: The consumer perspective JR Braunstein, JJ Zhang Sport Marketing Quarterly 14, A81, 2005 | 7 | 2005 |
| The effects of vicarious achievement and team identification on BIRGing and CORFing: Testing mediating and moderating effects GT Trail, YK Kim, HH Kwon, MG Harrolle, JR Braunstein-Minkove, R Dick Sport Management Review 15 (3), 345-354, 2012 | 6 | 2012 |
| Inside BAM Racing: rethinking the sponsorship match-up process in'America's fastest-growing sport' JR Braunstein, JI Newman, AS Beissel International Journal of Sports Marketing and Sponsorship 9 (3), 61-75, 2008 | 6 | 2008 |
| Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers? G Trail, D Lee, S Triantafyllidis, JR Braunstein-Minkove, A Kim, ... International Journal of Sports Marketing and Sponsorship 24 (1), 168-185, 2023 | 5 | 2023 |
