| Interactive Online Advertising: The Effectiveness of Marketing Strategy towards Customers Purchase Decision SH Nizam, N.Z., Abdullah Jaafar, J., Supaat MATEC Web of Conferences 150, 2018 | 36* | 2018 |
| Consumers' acceptance towards green technology in automotive industries in Malacca, Malaysia N Mansor, SN Yahaya, NZ Nizam, Y Hoshino International Journal of Business Administration 5 (1), 27, 2014 | 27 | 2014 |
| Understanding green purchasing behavior among Gen Y in Malaysia by examining the factors influenced NZ Nizam, I Rajiani, N Mansor, SN Yahaya Interdisciplinary Journal of Contemporary Research in Business 6 (2), 181-194, 2014 | 24 | 2014 |
| ROLE OF VALUES AND COMPETENCIES IN UNIVERSITY INTELLECTUAL PROPERTY COMMERCIALIZATION: A CRITICAL REVIEW. SM Sharif, NZ Nizam, NA Rashid, NR Masrom, MH Bakri Turkish Online Journal of Design, Art & Communication 8, 2018 | 18 | 2018 |
| Predicting Malaysian university students’ intent to pursue retailing career: Applicability of theory of planned behavior S Mokhlis, NSN Hussin, NZ Nizam, NAM Noor International Journal of, Predicting Malaysian university students’ intent …, 2022 | 13 | 2022 |
| Small and medium enterprises’ adoption for e-commerce in Malaysia tourism state Y Arshad, WP Chin, SN Yahaya, NZ Nizam, NR Masrom, SNS Ibrahim International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 11 | 2018 |
| Factors Influencing Customers’ Decision to Buy Green Product Design in Malaysia NZ Nizam, N Mansor, M Mukapit, SN Yahaya Prosiding Persidangan Kebangsaan Ekonomi Malaysia Ke VI 363, 2011 | 11 | 2011 |
| Green marketing strategies for sustainability development of firm's performance in Malaysia: for green economy SH Supaat, A Ahamat, NZ Nizam International Journal of Business Competition and Growth 7 (1), 41-67, 2020 | 7 | 2020 |
| Corporate characteristics of retailing companies among Malaysia, Japan and USA NZ Nizam, Y Hoshino International Journal of Business and Management 10 (6), 40, 2015 | 6 | 2015 |
| THE IMPACT OF IMPULSE BUYING BEHAVIOR ON CUSTOMERS’ PURCHASING DECISIONS NZ Nizam, SH Lee Journal of Fundamental and Applied Sciences 10 (6S), 2566-2571, 2018 | 5 | 2018 |
| Consumers Buying Trend on No Plastic Bags Campaign at Shopping Mall in Malacca City, Malaysia NZ Nizam,Nusaibah Mansor, Arfah Ahmad, Siti Norbaya Yahaya International Journal of Business and Management Invention 5 (11), 155-158, 2016 | 5* | 2016 |
| Service Quality in the Distribution of Consumer Attitudes, Word of Mouth, and Private University Selection Decisions P Purwantoro, N Nizam Journal of Distribution Science 10 (21), 51-61, 2023 | 4 | 2023 |
| Through the theory of planned behaviour (TPB) for extended model of entrepreneurs intentions to involve in halal industry SH Supaat, NZ Nizam, A Ahamat Int. J. Recent Technol. Engin 8, 4450-4458, 2018 | 4 | 2018 |
| Which Factors Affect Most Buyers' Choices Between Fuel and Electric Vehicles? R Gyulbudaghyan, NZ Nizam, Y Hoshino International Journal of Marketing Studies 6 (5), 73, 2014 | 4 | 2014 |
| The mediating effect of JIT on the relationship between SCOR model and supply chain performance N Kamarudin, NZ Nizam International Journal of Social Science Research 4 (1), 376-388, 2022 | 3 | 2022 |
| Customer service quality assessment and customers’ satisfaction in food and beverage in McDonald's restaurant in United Arab Emirates NZ Nizam, MRAZ AlKaabi, SA Husseini Journal of Positive School Psychology 6 (3), 4684–4693-4684–4693, 2022 | 3 | 2022 |
| Customers’ satisfaction in food and beverage in McDonald's restaurant in United Arab Emirates: A review NZ Nizam, MRAZ AlKaabi, SA Husseini Journal of Positive School Psychology 6 (3), 4677–4683-4677–4683, 2022 | 3 | 2022 |
| Sustainability and future challenges of halal product consumption NZ Nizam, SH Supaat, NR Masrom International Journal of Human and Technology Interaction (IJHaTI) 3 (2), 61-68, 2019 | 3 | 2019 |
| Consumers’ preferences for egg attributes with tendency purchase organic eggs and willingness to pay for the preferences within Central Region and Southern Region of Malaysia S Idrus, NZ Nizam, YS Liew, N Kamarudin, MH Bakri International Journal of Professional Business Review 8 (7), e02070-e02070, 2023 | 2 | 2023 |
| Analyzing Customer Satisfaction: Consumer Behavior towards the Selection of Beauty Products in Klang Valley NZ Nizam, N Mansor, SH Supaat International Journal of Human and Technology Interaction (IJHaTI) 3 (2), 55-60, 2019 | 2 | 2019 |
Mukhiffun MukapitLecturer Universiti Teknikal Malaysia MelakaVerified email at utem.edu.my
