| Role of social media marketing to enhance CRM and brand equity in terms of purchase intention MA Ahmed, Z Zahid Asian Journal of management research 4 (3), 533-549, 2014 | 226 | 2014 |
| Political Brand Equity Model: The Integration of Political Brands in Voter Choice SALZA Mirza Ashfaq Ahmed Journal of Political Marketing 16 (2), 147-179, 2017 | 95 | 2017 |
| Role of Social Media and Social Networks in Consumer Decision Making: A Case of the Garment Sector G Bilal, MA Ahmed, MN Shahzad INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY SCIENCES AND ENGINEERING 5 (3), 1-9, 2014 | 90 | 2014 |
| Consumer Green Behaviour Toward Green Products and Green Purchase Decision FZ Sheikh, AA Mirza, A Aftab, B Asghar INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY SCIENCES AND ENGINEERING 5 (9), 1-9, 2014 | 74 | 2014 |
| Impact of Different Determinants on Customer’s Satisfaction Level (A case of Fast Food Restaurant) A Nasir, MA Ahmed, I Nazir, H Zafar, Z Zahid International Journal of Business and Management Invention 3 (9), 32-40, 2014 | 49 | 2014 |
| Facebook verses Television: Advertising Value Perception among Students NA Dar, MA Ahmed, MH Muzaffar, K Nawaz, Z Zahid International Journal of Business and Management Invention 3 (9), 61-70, 2014 | 46 | 2014 |
| The effects of brand experience, satisfaction and trust on brand loyalty; an empirical research on the internet services of cellular companies in Pakistan A Rehman, MA Ahmed, F Mahmood, M Shahid International Journal of Management Sciences and Business Research 3 (9), 90-100, 2014 | 43 | 2014 |
| Word-of-mouth communications: A powerful contributor to consumers decision-making in healthcare market S Khalid, MA Ahmed, Z Ahmad International journal of business and management invention 2 (5), 55-64, 2013 | 42 | 2013 |
| Political Brand: trusting a candidate in the age of mistrust MA Ahmed, SA Lodhi, MN Shahzad Journal of Business and Retail Management Research 5 (2), 2012 | 36 | 2012 |
| Factor structure of Urdu version of the flourishing scale FR Choudhry, YM Al-Worafi, B Akram, MA Ahmed, M Anwar ul Haq, ... Frontiers in Psychology 9, 1513, 2018 | 29 | 2018 |
| A Study on Job Satisfaction, Motivation and Organizational Citizenship Behavior MA Ahmed International Journal of Management Sciences and Business Research 3 (11), 1-12, 2014 | 28 | 2014 |
| Chlorophyll as a biomarker for early disease diagnosis BM Atta, M Saleem, H Ali, HMI Arshad, M Ahmed Laser Physics 28 (6), 065607, 2018 | 27 | 2018 |
| Nurses in double trouble: Antecedents of job burnout in nursing profession MN Shahzad, MA Ahmed, B Akram Pakistan journal of medical sciences 35 (4), 934, 2019 | 24 | 2019 |
| Empowering Leadership and Proactive Behavior: Mediating Role of Psychological Empowerment and Moderating Role of Leader-Follower Distance MA ul Haq, MA Ahmed, S Khalid Abasyn Journal of Social Sciences 12 (1), 50-61, 2019 | 21* | 2019 |
| Determinants and influences on students career choice MN Shahzad, ST Zahra, MA Ahmed University Journal of Management and Social Science 4 (3), 9-30, 2014 | 21 | 2014 |
| Impact of CRM Practices on Customers’ Behaviors R Ejaz, MA Ahmed, Z Ahmad International Journal of Business and Management Invention 2 (7), 79-88, 2013 | 21 | 2013 |
| Work-family conflict and suicidal ideation among physicians of Pakistan: the moderating role of perceived life satisfaction B Akram, B Bibi, M Ashfaq Ahmed, N Kausar OMEGA-journal of Death and Dying 85 (2), 465-482, 2022 | 20 | 2022 |
| Role of Environmentalism in the Development of Green Purchase Intentions: A Moderating Role of Green Product Knowledge MA Ahmed, A Arshad, MA ul Haq, B Akram International Journal of Sustainable Development and Planning 15 (7), 1101-1111, 2020 | 19 | 2020 |
| Repurchase Intentions toward trendy clothing fashion in Muslim communities: The role of Social Influence, Brand Attachment and Perceived Value. MA Mirza Ashfaq Ahmed, Shaista Khalid Journal of Islamic Business and Management 8 (2), 2018 | 19 | 2018 |
| Impact of Consumer innovativeness on shopping styles; A Case of Pakistan S Batool, MA Ahmed, M Umer, Z Zahid International Journal of Business and Management Invention 4 (2), 19-28, 2015 | 17 | 2015 |
Dr. Muhammad Anwar ul HaqAssistant Professor, Department of Management Sciences, University of Gujrat, PakistanVerified email at uog.edu.pk
