| Relating the role of green self‐concepts and identity on green purchasing behaviour: An empirical analysis N Sharma, R Saha, VR Sreedharan, J Paul Business Strategy and the Environment 29 (8), 3203-3219, 2020 | 108 | 2020 |
| Government is trying but consumers are not buying: A barrier analysis for electric vehicle sales in India P Goel, N Sharma, K Mathiyazhagan, KEK Vimal Sustainable Production and Consumption 28, 71-90, 2021 | 74 | 2021 |
| Drivers of Green Purchase Intentions: Green Self-Efficacy and Perceived Consumer Effectiveness N Sharma, R Dayal Global Journal of Enterprise Information System 8 (3), 27-32, 2017 | 55 | 2017 |
| The impact of eco-innovation on green buying behaviour: the moderating effect of emotional loyalty and generation N Sharma, A Paço, P Kautish Management of Environmental Quality: An International Journal 33 (4), 1026-1045, 2022 | 41 | 2022 |
| Relationship between consumers’ spirituality and green purchasing intentions: The mediation effect of perceived consumer effectiveness CS Sharma, N Sharma IIM Kozhikode Society & Management Review 6 (2), 204-214, 2017 | 38 | 2017 |
| Being socially responsible: how green self-identity and locus of control impact green purchasing intentions? N Sharma, M Lal, P Goel, A Sharma, NP Rana Journal of Cleaner Production 357, 131895, 2022 | 31 | 2022 |
| Facades of morality: the role of moral disengagement in green buying behaviour N Sharma, M Lal Qualitative Market Research: An International Journal 23 (2), 217-239, 2020 | 28 | 2020 |
| Moral disengagement: A guilt free mechanism for non-green buying behavior N Sharma, A Paço Journal of Cleaner Production 297, 126649, 2021 | 27 | 2021 |
| Encouraging Green Purchasing Behavior through Green Branding- An Indian Viewpoint N Sharma, CS Sharma Business Analyst 34, 65-76, 2013 | 20 | 2013 |
| “I don’t buy LED bulbs but I switch off the lights” Green consumption versus sustainable consumption N Sharma, R Saha, R Rameshwar Journal of Indian Business Research 11 (2), 138-161, 2019 | 19 | 2019 |
| Option or necessity: Role of environmental education as transformative change agent N Sharma, A Paço, D Upadhyay Evaluation and Program Planning 97, 102244, 2023 | 14 | 2023 |
| Green Trust in Green Purchase intentions: A Study of Antecedents and Consequents M Lal, CS Sharma, N Sharma Reaching Consumers of Emerging Markets 1 (1), 711-716, 2017 | 9 | 2017 |
| Being spiritually green: Investigating the impact of spiritually motivated environmentalism on green purchasing intentions N Sharma, M Lal, P Deshwal International Journal of Service Science, Management, Engineering, and …, 2020 | 7 | 2020 |
| Food waste avoidance behavior: How different are generation Z travelers? N Sharma, P Goel, R Nunkoo, A Sharma, NP Rana Journal of Sustainable Tourism, 1-15, 2023 | 6 | 2023 |
| E-waste management awareness and intentions among youth consumers: the mediating role of motivation S Dhingra, NS Maheshwari International Journal of Indian Culture and Business Management 16 (4), 359-370, 2018 | 5 | 2018 |
| Studying green purchasing intentions through environmental motivation N Sharma, CS Sharma | 5* | |
| Consumption behaviour of poor consumers: A bibliometric and content analysis P Goel, N Sharma, R Saha FIIB Business Review, 23197145221115794, 2022 | 3 | 2022 |
| Swaying between qualitative information and customers’ expectation: an assessment of online shopping sites in India S Kesharwani, N Sharma International Journal of Information Technology 12 (3), 789-795, 2020 | 3 | 2020 |
| Green Branding: New Cliché Magnetism N Sharma Global Journal of Enterprise Information System 5 (1), 44-48, 2013 | 3 | 2013 |
| Customer's perception on MTNL services: an Indian viewpoint N Sharma Global Journal of Enterprise Information System 3 (3), 14-27, 2011 | 3 | 2011 |
