| Managing innovation spillover in outsourcing B Hu, Y Mai, S Pekeč Production and Operations Management 29 (10), 2252-2267, 2020 | 59 | 2020 |
| Optimizing free-to-play multiplayer games with premium subscription Y Mai, B Hu Management Science 69 (6), 3437-3456, 2023 | 21 | 2023 |
| Courteous or crude? Managing user conduct to improve on-demand service platform performance Y Mai, B Hu, S Pekeč Management Science 69 (2), 996-1016, 2023 | 15 | 2023 |
| Information acquisition and technology adoption in a partnership Y Mai, S Pekeč Available at SSRN 3221843, 2018 | 3 | 2018 |
| Courteous or crude? Understanding and shaping user behavior in ride-hailing Y Mai, B Hu, Y Hu, S Pekec, Z Zou Understanding and shaping user behavior in ride-hailing, 2018 | 3 | 2018 |
| User-Generated Content Platforms: Managing the Relationship Triangle R Ma, Y Mai, B Hu Available at SSRN 4471222, 2023 | | 2023 |
| From Growth to Monetization: Managing Freemium Services Y Mai, B Hu Available at SSRN 4349210, 2023 | | 2023 |
| Analytical Models for Strategic Decisions in Settings with Asymmetric Information Y Mai Duke University, 2019 | | 2019 |
| Promoter-Enhancer association study Y Zhang, Y Mai | | |
| Managing Innovation Risks in a Competitive Setting: A Decision Analysis Approach B Hu, Y Mai, S Pekec | | |
