Mitch Griffin
Mitch Griffin
Professor of Marketing
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Cited by
Cited by
Business research methods
WG Zikmund, BJ Babin, JC Carr, M Griffin
Dryden Press, 2000
Work and/or fun: measuring hedonic and utilitarian shopping value
BJ Babin, WR Darden, M Griffin
Journal of consumer research 20 (4), 644-656, 1994
Business research methods
WG Zikmund
(No Title), 2013
How quality, value, image, and satisfaction create loyalty at a Chinese telecom
F Lai, M Griffin, BJ Babin
Journal of business research 62 (10), 980-986, 2009
Modeling consumer satisfaction and word‐of‐mouth: restaurant patronage in Korea
BJ Babin, YK Lee, EJ Kim, M Griffin
Journal of Services Marketing 19 (3), 133-139, 2005
The nature of satisfaction: an updated examination and analysis
BJ Babin, M Griffin
Journal of Business research 41 (2), 127-136, 1998
Shopping values of Russian consumers: the impact of habituation in a developing economy
M Griffin, BJ Babin, D Modianos
Journal of Retailing 76 (1), 33-52, 2000
Heresies and sacred cows in scholarly marketing publications
BJ Babin, M Griffin, JF Hair Jr
Journal of Business Research 69 (8), 3133-3138, 2016
Factors discriminating functional and dysfunctional salesforce turnover
JT Johnson, RW Griffeth, M Griffin
Journal of business & industrial marketing 15 (6), 399-415, 2000
The role of involvement on millennials' mobile technology behaviors: The moderating impact of status consumption, innovation, and opinion leadership
JK Eastman, R Iyer, S Liao-Troth, DF Williams, M Griffin
Journal of marketing theory and practice 22 (4), 455-470, 2014
An empirical investigation of the impact of negative public publicity on consumer attitudes and intentions.
M Griffin, BJ Babin, JS Attaway
Advances in consumer research 18 (1), 1991
Consumer Assessments of Responsibility for Product-Related Injuries: The Impact of Regulations, Warnings, and Promotional Policies.
M Griffin, BJ Babin, WR Darden
Advances in consumer research 19 (1), 1992
Business research methods (ed.)
WG Zikmund, BJ Babin, JC Carr, M Griffin
Thomson/South-Western, Cincinnati, OH, 2003
A cross-cultural investigation of the materialism construct: Assessing the Richins and Dawson's materialism scale in Denmark, France and Russia
M Griffin, BJ Babin, F Christensen
Journal of Business Research 57 (8), 893-900, 2004
Business Research Methods, South Western
WG Zikmund, BJ Babin, JC Carr, M Griffin
Cengage Learning, 308-594, 2010
Business research methods
Z Babin, C Griffin
Buyer reactions to ethical beliefs in the retail environment
BJ Babin, M Griffin, JS Boles
Journal of Business Research 57 (10), 1155-1163, 2004
Business research methodology
WG Zikmund, BJ Babin, JC Carr, M Griffin
South Western, Thomson, 2003
Anticipation of injurious consumption outcomes and its impact on consumer attributions of blame
M Griffin, BJ Babin, JS Attaway
Journal of the Academy of Marketing Science 24 (4), 314-327, 1996
Business research methods 6th edition
WG Zikmund, BJ Babin, JC Carr, M Griffin
Fort Worth, Texas, 2000
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