Phil Klaus
Phil Klaus
Professor of Customer Experience and Marketing International University of Monaco INSEEC Research
Verified email at cranfield.ac.uk - Homepage
Title
Cited by
Cited by
Year
Towards a Better Measure of Customer Experience: Explanatory Power and Generalisability
PP Klaus, S Maklan
International Journal of Market Research 55 (2), 227-246, 2013
4972013
EXQ: a multiple-item scale for assessing service experience
PP Klaus, S Maklan
Journal of Service Management 23 (1), 5-33, 2012
3662012
Customer experience: are we measuring the right things?
P Klaus, S Maklan
International Journal of Market Research 53 (6), 771-792, 2011
3622011
The case of Amazon.com: towards a conceptual framework of online customer service experience
PP Klaus
Journal of Services Marketing 27 (6), 443-457, 2013
2272013
Fresh perspectives on customer experience
JR McColl-Kennedy, A Gustafsson, E Jaakkola, P Klaus, Z Radnor, ...
Journal of Services Marketing 29 (6/7), 2015
2242015
The role of brands in a service-dominated world
P Klaus, S Maklan
Journal of Brand Management; Brand Management; 15 (2), 115-122, 2007
1822007
A Framework for Understanding and Managing the Customer Experience.
A De Keyser, K Lemon, P Klaus, T Keiningham
MSI Marketing Institute Working Paper Series, 2015
1682015
Developing superior value propositions: a strategic marketing imperative
B Edvardsson, P Klaus, A Payne, P Frow
Journal of Service Management, 2014
1402014
Flight of the Golden Harpy
S Klaus
Macmillan, 2014
1212014
Measuring Customer Experience
P Klaus
https://doi.org/10.1057/9781137375469, 2014
121*2014
Bridging the gap for destination extreme sports: A model of sports tourism customer experience
P Klaus, S Maklan
Journal of Marketing Management 27 (13-14), 1341-1365, 2011
1142011
Are you providing the ‘right’customer experience? The case of Banca Popolare di Bari
P Klaus, M Gorgoglione, D Buonamassa, U Panniello, B Nguyen
International Journal of Bank Marketing 31 (7), 2-2, 2013
1022013
Exploring the role of the online customer experience in the firms’ multi-channel strategy–An empirical analysis of the retail banking services sector
P Klaus, B Nguyen
Journal of Strategic Marketing 21 (5), 429-444, 2013
1022013
Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics
B Nguyen, PP Klaus
Journal of Retailing and Consumer Services 20 (3), 311-324, 2013
812013
Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays–evidence from United Kingdom (UK) consumers
CH Chen, B Nguyen, PP Klaus, MS Wu
Journal of Travel & Tourism Marketing 32 (8), 953-970, 2015
662015
Experience co-creation in financial services: an empirical exploration
F Ponsignon, P Klaus, RS Maull
Journal of Service Management 26 (2), 295-320, 2015
652015
Reinventing marketing strategy by recasting supplier/customer roles
B Edvardsson, P Klaus, E Gummesson, H Kuusela, E Närvänen
Journal of Service Management, 2014
652014
Getting in with the “In” crowd: how to put marketing back on the CEO's agenda
P Klaus, B Edvardsson, TL Keiningham, T Gruber
Journal of Service Management 25 (2), 195-212, 2014
452014
Towards practical relevance—Delivering superior firm performance through digital customer experience strategies
P Klaus
Journal of Direct, Data and Digital Marketing Practice 15 (4), 306-316, 2014
322014
Customer engagement in evolving technological environments: Synopsis and guiding propositions
LD Hollebeek, DE Sprott, TW Andreassen, C Costley, P Klaus, ...
European Journal of Marketing, 2019
292019
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