David  M Hardesty
Cited by
Cited by
The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs
DM Hardesty, WO Bearden
Journal of business research 57 (2), 98-107, 2004
Consumer self-confidence: Refinements in conceptualization and measurement
WO Bearden, DM Hardesty, RL Rose
Journal of consumer research 28 (1), 121-134, 2001
Color and shopping intentions: The intervening effect of price fairness and perceived affect
BJ Babin, DM Hardesty, TA Suter
Journal of business research 56 (7), 541-551, 2003
Getting liberals and conservatives to go green: Political ideology and congruent appeals
B Kidwell, A Farmer, DM Hardesty
Journal of Consumer Research 40 (2), 350-367, 2013
Objective and subjective knowledge relationships: A quantitative analysis of consumer research findings
JP Carlson, LH Vincent, DM Hardesty, WO Bearden
Journal of consumer research 35 (5), 864-876, 2009
Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level
DM Hardesty, WO Bearden
Journal of retailing 79 (1), 17-25, 2003
Emotional intelligence in marketing exchanges
B Kidwell, DM Hardesty, BR Murtha, S Sheng
Journal of marketing 75 (1), 78-95, 2011
The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions
D Grewal, DM Hardesty, GR Iyer
Journal of interactive marketing 18 (4), 87-100, 2004
Consumer emotional intelligence: Conceptualization, measurement, and the prediction of consumer decision making
B Kidwell, DM Hardesty, TL Childers
Journal of Consumer Research 35 (1), 154-166, 2008
Varying the content of job advertisements: The effects of message specificity
DC Feldman, WO Bearden, DM Hardesty
Journal of Advertising 35 (1), 123-141, 2006
Persuasion knowledge and consumer reactions to pricing tactics
DM Hardesty, WO Bearden, JP Carlson
Journal of Retailing 83 (2), 199-210, 2007
Brand familiarity and invoice price effects on consumer evaluations: the moderating role of skepticism toward advertising
DM Hardesty, JP Carlson, W Bearden
Journal of advertising 31 (2), 1-15, 2002
Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions
TA Suter, DM Hardesty
Journal of Retailing 81 (4), 307-317, 2005
Emotional calibration effects on consumer choice
B Kidwell, DM Hardesty, TL Childers
Journal of Consumer Research 35 (4), 611-621, 2008
Ending a price promotion: retracting it in one step or phasing it out gradually
M Tsiros, DM Hardesty
Journal of marketing 74 (1), 49-64, 2010
More than a feeling: Emotional contagion effects in persuasive communication
J Hasford, DM Hardesty, B Kidwell
Journal of Marketing Research 52 (6), 836-847, 2015
Using invoice price information to frame advertised offers
WO Bearden, JP Carlson, DM Hardesty
Journal of Business Research 56 (5), 355-366, 2003
Influences on what consumers know and what they think they know regarding marketer pricing tactics
JP Carlson, WO Bearden, DM Hardesty
Psychology & Marketing 24 (2), 117-142, 2007
Consumer reactions to price discounts across online shopping experiences
D Sheehan, DM Hardesty, AH Ziegler, HA Chen
Journal of retailing and Consumer Services 51, 129-138, 2019
The impact of dynamic bundling on price fairness perceptions
W Li, DM Hardesty, AW Craig
Journal of Retailing and Consumer Services 40, 204-212, 2018
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