| The commitment-trust theory of relationship marketing RM Morgan, SD Hunt Journal of marketing 58 (3), 20-38, 1994 | 35563 | 1994 |
| The comparative advantage theory of competition SD Hunt, RM Morgan Journal of marketing 59 (2), 1-15, 1995 | 4583 | 1995 |
| A general theory of marketing ethics SD Hunt, S Vitell Journal of macromarketing 6 (1), 5-16, 1986 | 3868 | 1986 |
| A general theory of competition: Resources, competences, productivity, economic growth SD Hunt Sage publications, 1999 | 1757 | 1999 |
| Power in a channel of distribution: sources and consequences SD Hunt, JR Nevin Journal of marketing Research 11 (2), 186-193, 1974 | 1526 | 1974 |
| The resource-advantage theory of competition: dynamics, path dependencies, and evolutionary dimensions SD Hunt, RM Morgan Journal of marketing 60 (4), 107-114, 1996 | 1449* | 1996 |
| Corporate ethical values and organizational commitment in marketing SD Hunt, VR Wood, LB Chonko Journal of marketing 53 (3), 79-90, 1989 | 1266 | 1989 |
| The nature and scope of marketing SD Hunt Journal of marketing 40 (3), 17-28, 1976 | 1253 | 1976 |
| The identity salience model of relationship marketing success: The case of nonprofit marketing DB Arnett, SD German, SD Hunt Journal of marketing 67 (2), 89-105, 2003 | 1249 | 2003 |
| Modern marketing theory: Critical issues in the philosophy of marketing science S Hunt Southwestern Publishing Co., 1991 | 1126 | 1991 |
| The pretest in survey research: Issues and preliminary findings SD Hunt, RD Sparkman Jr, JB Wilcox Journal of marketing research 19 (2), 269-273, 1982 | 971 | 1982 |
| Alliance competence, resources, and alliance success: conceptualization, measurement, and initial test CJ Lambe, RE Spekman, SD Hunt Journal of the academy of Marketing Science 30 (2), 141-158, 2002 | 862 | 2002 |
| General theories and the fundamental explananda of marketing SD Hunt Journal of marketing 47 (4), 9-17, 1983 | 851 | 1983 |
| The general theory of marketing ethics: A revision and three questions SD Hunt, SJ Vitell Journal of macromarketing 26 (2), 143-153, 2006 | 820 | 2006 |
| Foundations of marketing theory: Toward a general theory of marketing SD Hunt ME Sharpe, 2002 | 811 | 2002 |
| The general theory of marketing ethics: A retrospective and revision SD Hunt, SJ Vitell Ethics in marketing, 1993 | 800 | 1993 |
| Organizational commitment: one of many commitments or key mediating construct? SD Hunt, RM Morgan Academy of management journal 37 (6), 1568-1587, 1994 | 784 | 1994 |
| Marketing theory: foundations, controversy, strategy, and resource-advantage theory SD Hunt Routledge, 2014 | 782* | 2014 |
| Ethics and marketing management: An empirical examination L Chonko, SD Hunt August) 13, 339-359, 1985 | 782 | 1985 |
| The explanatory foundations of relationship marketing theory SD Hunt, DB Arnett, S Madhavaram Journal of business & industrial marketing 21 (2), 72-87, 2006 | 745 | 2006 |
