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Brian A. Vander Schee
Brian A. Vander Schee
Clinical Associate Professor of Marketing, Indiana University, Kelley School of Business
Verified email at iu.edu
Title
Cited by
Cited by
Year
Adding insight to intrusive advising and its effectiveness with students on probation
BA Vander Schee
NACADA Journal 27 (2), 50-59, 2007
1942007
Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: Current research and future directions
BA Vander Schee, J Peltier, AJ Dahl
Journal of Research in Interactive Marketing 13 (2), 239-268, 2020
1812020
Engaging fans and the community in social media: Interaction with institutions of higher education on Facebook
FM Brech, U Messer, BA Vander Schee, PA Rauschnabel, BS Ivens
Journal of Marketing for Higher Education 27 (1), 112-130, 2017
1442017
Students as consumers: Programming for brand loyalty
BA Vander Schee
Services Marketing Quarterly 32 (1), 32-43, 2010
812010
The small college enrollment officer: Relationship marketing at work
BA Vander Schee
Journal of Marketing for Higher Education 20 (1), 135-143, 2010
592010
Embracing enrollment management: A comprehensive approach to college student marketing
BA Vander Schee
Academy of Marketing Studies Journal 13 (1), 1-24, 2009
442009
Organizational models for enrollment management at small colleges
BA Vander Schee
College and University Journal 82 (3), 11-16, 2007
362007
Changing general education perceptions through perspectives and the interdisciplinary first-year seminar
BA Vander Schee
International Journal of Teaching and Learning in Higher Education 23 (3 …, 2011
352011
Marketing classroom spaces: Is it really better at the front?
BA Vander Schee
Marketing Education Review 21 (3), 191-200, 2011
342011
Marketing feud: An active learning game of (mis) perception
BA Vander Schee
Marketing Education Review 21 (1), 63-68, 2011
262011
The utilization of retention strategies at church-related colleges: A longitudinal study
BA Vander Schee
Journal of College Student Retention: Research, Theory & Practice 10 (2 …, 2008
262008
Crowdsourcing: Why the power of the crowd is driving the future of business [Book Review]
BA Vander Schee
Journal of Consumer Marketing 26 (4), 305-306, 2009
252009
Setting the stage for active learning: An interactive marketing class activity
BA Vander Schee
Marketing Education Review 17 (1), 63-67, 2007
242007
Hybrid and online peer group grading: Adding assessment efficiency while maintaining perceived fairness
BA Vander Schee, TD Birrittella
Marketing Education Review 31 (4), 275-283, 2021
192021
College student retention: Formula for student success [Book Review]
BA Vander Schee
Journal of College Student Development 48 (3), 360-362, 2007
192007
A longitudinal study of changes in marketing practices at private Christian colleges
BA Vander Schee
Journal of Marketing for Higher Education 19 (1), 26-37, 2009
182009
The Influence of New Product Characteristics on Rate of Adoption: Increasing Student Comprehension With the Bidding for Buyers Game
BA Vander Schee
Journal of Marketing Education 34 (3), 251-264, 2012
172012
Test item order, level of difficulty, and student performance in marketing education
BA Vander Schee
Journal of Education for Business 88 (1), 36-42, 2013
162013
Global benchmarking of marketing doctoral program faculty and institutions by subarea
M Elbeck, BA Vander Schee
Journal of Marketing Education 36 (1), 45-61, 2014
152014
Test item order, academic achievement and student performance on Principles of Marketing examinations
BA Vander Schee
Journal for Advancement of Marketing Education 14 (1), 23-29, 2009
142009
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