| Adding insight to intrusive advising and its effectiveness with students on probation BA Vander Schee NACADA Journal 27 (2), 50-59, 2007 | 190 | 2007 |
| Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: Current research and future directions BA Vander Schee, J Peltier, AJ Dahl Journal of Research in Interactive Marketing 13 (2), 239-268, 2020 | 165 | 2020 |
| Engaging fans and the community in social media: Interaction with institutions of higher education on Facebook FM Brech, U Messer, BA Vander Schee, PA Rauschnabel, BS Ivens Journal of Marketing for Higher Education 27 (1), 112-130, 2017 | 136 | 2017 |
| Students as consumers: Programming for brand loyalty BA Vander Schee Services Marketing Quarterly 32 (1), 32-43, 2010 | 78 | 2010 |
| The small college enrollment officer: Relationship marketing at work BA Vander Schee Journal of Marketing for Higher Education 20 (1), 135-143, 2010 | 59 | 2010 |
| Embracing enrollment management: A comprehensive approach to college student marketing BA Vander Schee Academy of Marketing Studies Journal 13 (1), 1-24, 2009 | 44 | 2009 |
| Organizational models for enrollment management at small colleges BA Vander Schee College and University Journal 82 (3), 11-16, 2007 | 36 | 2007 |
| Changing general education perceptions through perspectives and the interdisciplinary first-year seminar BA Vander Schee International Journal of Teaching and Learning in Higher Education 23 (3 …, 2011 | 34 | 2011 |
| Marketing classroom spaces: Is it really better at the front? BA Vander Schee Marketing Education Review 21 (3), 191-200, 2011 | 33 | 2011 |
| Crowdsourcing: Why the power of the crowd is driving the future of business [Book Review] BA Vander Schee Journal of Consumer Marketing 26 (4), 305-306, 2009 | 26 | 2009 |
| The utilization of retention strategies at church-related colleges: A longitudinal study BA Vander Schee Journal of College Student Retention: Research, Theory & Practice 10 (2 …, 2008 | 26 | 2008 |
| Marketing feud: An active learning game of (mis) perception BA Vander Schee Marketing Education Review 21 (1), 63-68, 2011 | 25 | 2011 |
| Setting the stage for active learning: An interactive marketing class activity BA Vander Schee Marketing Education Review 17 (1), 63-67, 2007 | 24 | 2007 |
| College student retention: Formula for student success [Book Review] BA Vander Schee Journal of College Student Development 48 (3), 360-362, 2007 | 19 | 2007 |
| A longitudinal study of changes in marketing practices at private Christian colleges BA Vander Schee Journal of Marketing for Higher Education 19 (1), 26-37, 2009 | 18 | 2009 |
| The Influence of New Product Characteristics on Rate of Adoption: Increasing Student Comprehension With the Bidding for Buyers Game BA Vander Schee Journal of Marketing Education 34 (3), 251-264, 2012 | 17 | 2012 |
| Hybrid and online peer group grading: Adding assessment efficiency while maintaining perceived fairness BA Vander Schee, TD Birrittella Marketing Education Review 31 (4), 275-283, 2021 | 16 | 2021 |
| Test item order, level of difficulty, and student performance in marketing education BA Vander Schee Journal of Education for Business 88 (1), 36-42, 2013 | 16 | 2013 |
| Global benchmarking of marketing doctoral program faculty and institutions by subarea M Elbeck, BA Vander Schee Journal of Marketing Education 36 (1), 45-61, 2014 | 15 | 2014 |
| Test item order, academic achievement and student performance on Principles of Marketing examinations BA Vander Schee Journal for Advancement of Marketing Education 14 (1), 23-29, 2009 | 13 | 2009 |
Philipp A. RauschnabelUniversität der Bundeswehr MünchenVerified email at unibw.de
