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David J. Ortinau
Title
Cited by
Cited by
Year
Marketing research
JF Hair, RP Bush, DJ Ortinau
McGraw-Hill Education, 2014
2390*2014
Essentials of marketing research
JF Hair, DJ Ortinau, DE Harrison
McGraw-Hill/Irwin, 2010
13132010
Essentials of marketing research
JF Hair, DJ Ortinau, DE Harrison
McGraw-Hill/Irwin, 2010
13122010
Marketing research: A practical approach for the new millennium
JF Hair, RP Bush, DJ Ortinau
Irwin Professional Publishing, 2000
5992000
Investigación de mercados
JF Hair
Biblioteca Hernán Malo González, 2010
5772010
Investigación de mercados
JF Hair, RP Bush, DJ Ortinau, FJ Dávila Martínez, E Palos Báez
3342004
Fundamentos de pesquisa de marketing-3
JF Hair Jr, MW Celsi, DJ Ortinau, RP Bush
AMGH Editora, 2014
2782014
Marketing research
E Shiu, H Joseph, B Robert, O David
McGraw Hill, 2009
2382009
Developing A Behavior Based Scale to Assess Retail Salesper
RP Bush, DJ Ortinau, AJ Bush, JF Hair Jr
Journal of Retailing 66 (1), 119, 1990
1641990
Exploring consumers' postadoption attitudes and use behaviors in monitoring the diffusion of a technology-based discontinuous innovation
RL Anderson, DJ Ortinau
Journal of Business Research 17 (3), 283-298, 1988
1051988
The use of importance-performance analysis for improving the quality of marketing education: interpreting faculty-course evaluations
DJ Ortinau, AJ Bush, RP Bush, JL Twible
Journal of Marketing Education 11 (2), 78-86, 1989
841989
Writing and publishing important scientific articles: A reviewer's perspective
DJ Ortinau
Journal of Business Research 64 (2), 150-156, 2011
732011
Marketing research
BA Lukas, F Joseph Jr, RP Bush, DJ Ortinau
McGraw-Hill, 2004
722004
I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back
JA Espinosa, DJ Ortinau, N Krey, L Monahan
Journal of Product & Brand Management, 2018
592018
Marketing research: a practical approach for the new millenium
JF Hair, RP Bush, DJ Ortinau
Language 22 (682p), 25cm, 2000
552000
When multiple identities compete: The role of centrality in self‐brand connections
TR Harmon‐Kizer, A Kumar, D Ortinau, J Stock
Journal of Consumer Behaviour 12 (6), 483-495, 2013
492013
Debunking legendary beliefs about student samples in marketing research
JA Espinosa, DJ Ortinau
Journal of Business Research 69 (8), 3149-3158, 2016
432016
Investigación de mercados: en un ambiente de información digital .
F Joseph Jr, RP Bush, DJ Ortinau
McGraw-Hill Interamericana, 2014
412014
Marketing Research within a changing environment. Revised international edition
J Hair, R Bush, D Ortinau
McGraw-Hill, New York, USA 589, 566, 2006
382006
Marketing research
Hair, Jr.(Joseph F.), RP Bush, DJ Ortinau
McGraw Hill, 2003
362003
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