Brian P Brown
Brian P Brown
Professor of Marketing, Virginia Commonwealth University
Verified email at
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Cited by
Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications
K Swani, BP Brown, GR Milne
Industrial marketing management 43 (5), 873-881, 2014
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
K Swani, GR Milne, BP Brown, AG Assaf, N Donthu
Industrial Marketing Management 62, 77-87, 2017
Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies
K Swani, G Milne, B P. Brown
Journal of Research in Interactive Marketing 7 (4), 269-294, 2013
When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity
BP Brown, AR Zablah, DN Bellenger, WJ Johnston
International Journal of Research in Marketing 28 (3), 194-204, 2011
The relative importance of brands in modified rebuy purchase situations
AR Zablah, BP Brown, N Donthu
International Journal of Research in Marketing 27 (3), 248-260, 2010
What factors influence buying center brand sensitivity?
BP Brown, AR Zablah, DN Bellenger, N Donthu
Industrial marketing management 41 (3), 508-520, 2012
The implications of business-to-business and consumer market differences for B2B branding strategy
BP Brown, DN Bellenger, WJ Johnston
Journal of business market management 1, 209-230, 2007
The untapped potential of B2B advertising: A literature review and future agenda
K Swani, BP Brown, SM Mudambi
Industrial Marketing Management 89, 581-593, 2020
A model of product‐to‐service brand extension success factors in B2B buying contexts
B Brown, C Sichtmann, M Musante
Journal of Business & Industrial Marketing 26 (3), 202-210, 2011
The role of mentoring in promoting organizational commitment among black managers: An evaluation of the indirect effects of racial similarity and shared racial perspectives
BP Brown, AR Zablah, DN Bellenger
Journal of Business Research 61 (7), 732-738, 2008
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
R Casidy, MW Nyadzayo, M Mohan, B Brown
Industrial Marketing Management 72, 26-36, 2018
Top management attention to trade shows and firm performance: A relationship marketing perspective
BP Brown, M Mohan, DE Boyd
Journal of Business Research 81, 40-50, 2017
Perceived globalness and localness in B2B brands: A co-branding perspective
M Mohan, BP Brown, C Sichtmann, K Schoefer
Industrial Marketing Management 72, 59-70, 2018
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
JL Ferguson, BP Brown, WJ Johnston
Journal of Business Research 72, 80-92, 2017
Brand skill: linking brand functionality with consumer-based brand equity
M Mohan, FR Jiménez, BP Brown, C Cantrell
Journal of Product & Brand Management 26 (5), 477-491, 2017
Fortune 500 companies' use of twitter communications: A comparison between product and service tweets.
K Swani, GR Milne, C Cromer, BP Brown
International journal of integrated marketing communications 5 (2), 2013
Marketing control rights and their distribution within technology licensing agreements: a real options perspective
DE Boyd, BP Brown
Journal of the Academy of Marketing Science 40, 659-672, 2012
The effectiveness of social media messages in organizational buying contexts
K Swani, BP Brown
A conceptualization of corporate social (ir) responsibility and moral intensity in the supply chain
J Ferguson, B Brown, DE Boyd
Journal of Business & Industrial Marketing 35 (3), 602-611, 2019
Sizing up the retailer brand implementation gap and its effects on brand-building outcomes
JL Ferguson, BP Brown
Journal of Brand Management 19, 391-404, 2012
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